3 Page Price Plan paper for A Product(Marketing plan)

User Generated

onaxfl13

Business Finance

Description

The product is called (Coco Berries(strawberries in a package that has chocolate injected inside the strawberries) : The product is to be sold in California, USA(so look for local competitive companies).

Price:

- Identify the appropriate price strategy or strategies that should be used for the product

- How are competitive product/companies priced in relation to your product and company?

- Are prices for competitive products and your product different depending on where they are purchased(i.e: different stores, online, etc.)

- What pricing methods would you implement with this product? Would you offer price discounts or rebates? If so, how would that affect your bottom-line profitability?

- Describe how your pricing strategy and set price will determine your market segmentation and overall target market.

- Describe how your pricing strategy will affect the brand image of your product. And will your price give your target market "value" for their money?

- The price startegy of transporting, storing, and inventory.

- And any other pertinent information you deem relevant.

- (Use direct quotes, Basic marketing textbook(9th edition), and key(real-life) examples to support your statement)

- Citations

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Explanation & Answer

Here you go. In case of any further inputs, please let me know.All the best!I appreciate working with you!

Running head: PRICE STRATEGY

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Price Strategy
Name
Course
Tutor
Date

PRICE STRATEGY

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Price strategy
Introduction
Coco berries is a product on the verge of introduction into the market, following an
intensive research informed incubation and production of the idea into the product to be
launched. The product is a package of strawberries that has been stuffed with chocolate, with
intention of introduction into the dynamic snacks industry. The manufacturers are planning to
introduce it into the Californian market, in the USA. Their dilemma on the pricing strategy that
they ought to adopt in order to cut themselves a piece of the market is highlighted below, ensuing
in a discussion of the intrigues surrounding the price plan to be employed.
The price strategy to be discussed below takes into consideration all the principles and
factors that inform and affect the sphere of pricing of a product in a given market setting. The
same will take into consideration the question of available competition and the effect of that
competition on the pricing of the goods. Further, it will attempt to analyze the impact of the
pricing adopted to market segmentation as well as to the overall target market. Finally, the
commentary will interrogate the effect that the pricing strategy will have on the brand image of
Coco Berries, and the strategy that will be preferred to canvass the...


Anonymous
Excellent resource! Really helped me get the gist of things.

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