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Answer each discussion in 180 words minimum.

Employee Relations:

1. Please explain who you consider to be the "main players" in regards to employee relations, as well as the role each "player" serves.

Union and Management Cooperation:

2. Please discuss some key obstacles that stand in the way of true cooperation by unions and management.

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Surname1 Name: Professor: Course: Date: Employee Relations Please explain who you consider to be the "main players" in regards to employee relations, as well as the role each "player" serves. Employee relations refer to different types of behavior that surrounds the employees and the employer within a given locale. The overall company’s success is largely determined by the relationship that co-exists between the employees and the employer. Employee relations are affected or made during the performance of different tasks. Employee relations with respect to Human resource policies, these relations also depend on upon weather staff concerned has decided on whom to monitor the system which checks that its workers are satisfied and counsel them with new plans or policies which help in stronger communication. Are the workers offered insurance or medication facilities? These factors will eventually determine employee relations. The main players in the employees’ relations are: employees, employee trainer, human resource manager, state, reward or financial manager department head or line manager. State has made laws for trade unions that govern the leverage taxes, corporate taxes affecting the consumers and employees. Employees also need to have a good communication with their supervisors by keeping updated with the new policies and laws from HR and upper level management. The employee relations will be affected if there is a communication gap. The human resource manager on the other hand should ensure that policies and communication are properly channeled from top to bottom. The employee trainer needs to give proper training to its employees with the best interest of both the worker and the business. The financial manager or Reward manager plays a major role in maintaining effective employee relations by deciding on the overall wages including appreciation for good performance and compensation for overtime. The department head monitors and builds an effective relationship between employees as well as observing the overall activities in his department. Finally, the Line manager or supervisor plays a vital role in maintaining good employee relations as he is the closest managerial person to the employees. He knows the problem of the workers more than anybody else and can therefore convey the workers problems, demands and suggestions to the upper and middle level management and so he can in both good and bad ways affect the employee relations. Surname2 Please discuss some key obstacles that stand in the way of true cooperation by unions and management. Different trade unions are formed within the organization to protect the right of employees and bargain with the management on different employee issues like labor contracts. However, sometimes conflict arises between the management and the union members. Both parties experience distrust of motives. Management may sometimes believe that the employee’s welfare is not really taken into consideration by the unions and that their main objective is to remain in the business. On the other hand, unions may believe that the true aim of the management is to ensure that the union body is rendered useless and if possible they get decertified. Secondly, there exist a long history of arms-length relationships between the management and labor especially in older industrialized settings. It is not easy to change the behavior patterns that have been in place for a number of years. Lastly, Negotiating issues such as hours, terms and conditions of employment and wages are predisposing factors to legal problems. For example, the management cannot increase the working hours of its employees without increasing its pay or cannot cut the wages of its employees. Surname3 Work cited Colvin, A. S., & Gough, M. D. Individual Employment Rights Arbitration in the United States. Industrial & Labor Relations . (2015). Review, 68(5), 1019-1042. doi:10.1177/0019793915591984 Johnson, M. A. ,A Bully Gone Wild. Journal Of Case Studies, 33(1), 28-35.(2015).
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Explanation & Answer

Attached.

BUSINESS PLAN
TITLE: EGERTON SHOPPERS SUPERMARKET LTD

PRESENTED BY:
OLIMA WASHINGTON- C12/61247/14
JANE OMOLLO-C12/61250/14
MARVIN ABUYA - CP121/60192/14
AMREEN AKINYI- C12/61253/14
CLEMENT OCHIENG-C12/61251/14
NAOMI MANYONI- CP121/60143/14

Date of
presentation…………………………………………………………………………………
…………………………………………

TABLE OF CONTENTS

CHAPTER ONE
1.0 BUSINESS DESCRIPTION
1.1 Business and address
The name of the business is Egerton Shoppers Supermaket Ltd. This business operates
under the following address;

EGERTON SHOPPERS SUPERMARKET LTD
P.O. BOX 536
NJORO, KENYA
EMAIL:owashingtone@yahoo.com

1.2Business ownership (nature of business)
The business operates as a partnership made up of 6 partners ,who have come together
with a common goal of establishing a supermarket within Njoro.
1.3 Industry which the business operates.
The business operates under Retail industry.
1.3 Products and services offered
The business deal with the following goods and services;
i) General merchandise
ii) Household goods
iii) Full groceries
iv) Banking services
v) Mobile banking service, e.g m-pesa
vi) Agricultural consultancy services
1.4 Justification
The following are the reasons as to why we came up with the business;
i) High population (students and residents) of Njoro community
ii) Insufficient supplier of goods and services within the area
iii) Few competitors
iv) We have the managerial skills to operate the business

1.5 Entry and growth strategy
1.5.1 Entry
As a result of careful survey and several factors considered as mentioned earlier,we have
identified opportunities for entry strategy.The following are the strategies to be used
here;Adverticement on posters,newspapers,radio stations for example Egerton
radio,roadshows and use of flyers and verbal communication within the potential
customers . These will be intended to inform the potential customers about the existence
of the mall. However, there are other entry strategies that can be employed such as
advertisements on televisions but the mentioned seems most appropriate ones.
1.5.2 Growth
Business growth is seen as one of the entrepreneurs goal for starting a business. They
bear in their minds that the business will grow.We have several growth strategies here
that are going to be used.
a) Establishing fair prices
Since the business is in early stages of development ,fair pricing will be ideal for
capturing and retaining customers.majority of customers would prefer cheap prices of
goods and services,therefore using this strategy gives the firm acceptance in the market.
b) Offering variety of products
Some of products may be missing in the market yet they seem to be on demand
,introducing them will be a means of offering varieties to the market .
c) Promotions
Giving promotions on certain commodities for example buy 2 bar soaps get one free has
a long term effect on customers morale to continue buying, as he / she will get another
good on top.As the numbers of sales goes up,profits rise to reasonable standard hence
growth of the business.
d) Providing after sales services
This will boost potential customers morale to buy a product again and again.Therfore
leading to growth of the business as a whole.

1.6 Short term and long term objectives.
1.6.1 Short term goals
To be a reliable provider of goods and services .

1.6.2 long term goal
To maximize partners wealth and create employment for sustainability.

CHAPTER TWO
2.0 MARKETING PLAN
2.0 Introduction
For us to effectively run and operate Egerton Shoppers Supermarket ltd we have to come
up with our own marketing plan.Its location is in Njoro and the population is evenly
distributed in its near surroundings.
We are planning to use advertising through posters, radios, signboards, personal
visits,newspapers so as to reach all our target customers. We are also going to market our
business by use of verbal communication,online sales and flyers.
2.1 Characteristics of potential customers
i) Age
Composed of mixed age group although majority are youths.
ii) Education
They are made up of students who are still in learning institution and residents
iii) Income
They consists of low, middle and few high income earners
iv) They are readily available.
v) Also consists of commercial customers,that is those who purchase goods for resale.
2.2 competition
As a new business idea we have some few major competitors for us for example,small
scale retailers especially those found within Njoro for example those in Njokerio market
and those near Njoro junction and major supermarkets in town such as tuskeys and
Gilanis supermarkets.
2.3 Competitors strengths
The above listed are the major competitors and have some specific strengths.
i)
Already established market base
They have been known to existing and this has become their major strengths making new
business a problem to venture into the market.This is characterized by existence of small
retailers ,hawkers and peddlers

ii)

They understand demand of their potential customers

Having been existing in the market,consumers demand has been analysed and
understood.
2.4 Their weaknesses
iii) Those existing in Njoro do not offer variety of products and
services
This has made majority to come in town and obtain those other products that are lacking
in Njoro.Some of the students do travel to do their shopping in town .
iv) Some of their products are fixed prices
People do like variety of prices for products and this is lacking in the area as shown by
our knowledge of little research in area.
v) Lack of specialized services and staff
Majority seek for services such as banking in town.This could be solved by our business
idea.
2.4.1 How to capitalize on their weaknesses
These above mentioned weaknesses can be capitalized on in the following ways;
I) offering variety of goods and services
II) proper pricing of goods and services
III) offering specialized services and staff that...


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