Access articles about the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. Eastman Kodak has been a developer and pioneer of photographic films for over 130 years. Although it invented the digital camera, the company was unprepared for the rapid changes in new technologies and filed for bankruptcy protection in January 2012. Fujifilm, a Japanese competitor, on the other hand, has been successful in the U.S. and global markets.Write a six to eight (6-8) page paper in which you:Describe the history and core business of each company.Compare and contrast the approach to management that each company has pursued in order to embrace innovation.Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific examples to support your response.Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each company’s profitability.Discuss the extent to which management of both companies adapted to changing market conditions.Recommend three (3) ways any company should build in flexibility to back up its decision-making process in order to adapt to changing market conditions.Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Describe the primary functions of management (planning, organizing, leading, controlling) and the associated skills, tools, and theoretical approaches that can be used to accomplish these functions.Explain the principal theories and the various approaches to management that have evolved over time and their application to current management situations.Explain the decision-making process management uses to develop viable courses of action to a variety of management situations.Use technology and information resources to research issues in management concepts.Write clearly and concisely about management concepts using proper writing mechanics.

DEAL

According to the U.S. Small Business Administration’s (SBA) Office of Advocacy, hundreds of thousands of new businesses are started each year.The purpose of this assignment is to examine in more depth the risks, rewards, challenges and opportunities of operating a small business.Interview a current business owner.This can be a business owner in the community, a relative or friend.Your interview must address at a minimum each of the topics below:Background of the Entrepreneur.This section addresses “who”.Provide some background information on the entrepreneur – experience, education, training, etc.The Venture.This section addresses why, how, what and when.Why did the entrepreneur decide to go into business? Why this particular business?How did s/he do it?What is the main product or service provided by the business?When was the business started?Struggles and Challenges.Difficult issues and/or challenges the business owner has faced, how these were overcome, and what new challenges s/he faces.Risks and Rewards.  What are the risks of being a small business owner?  What aspects has the entrepreneur found most rewarding? Learning on the Journey.What has the owner learned about business and life on this entrepreneurial journey?  What advice on starting and running a business can s/he share with aspiring entrepreneurs?Your Own Learning.This section should address the insights, observations or lessons about business ownership you gained as a result of this interview and report.Write the report in narrative form.Do not simply list the questions and answers.Identify the entrepreneur, the name of the business, and the location.Your report should be double-spaced, using a 12-point Times New Roman or similar font, with 1” margins on all sides. Your paper should be a minimum of 2 full pages (not less than 500 words), not including title page and references.  Your assignment must conform to APA style. (You can find information about APA style on the Purdue University Online Writing Lab website