Celebrity endorsements

timer Asked: Nov 19th, 2017
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Question Description

  • This week we talked a great deal about advertising and the different types of ads that companies use including those featuring celebrity endorsements like this Diet Pepsi advertisement with Sofia Vergara.
  • pepsi advertisement
  • Which celebrity would you use to endorse Diet Pepsi in attempts to reach a ‘different’ target group?
  • Who might you use for regular Pepsi? Diet Coke? Coke Classic? Sprite? Explain and justify your choice for each

Tutor Answer

School: Carnegie Mellon University


Celebrity Endorsement.
19th November 2017.
Which celebrity would you use to endorse Diet Pepsi in attempts to reach a
‘different’ target group?
Diet Pepsi ad featuring Sofia Vergara was an attempt to target this product
towards the women. Therefore, in order to target a different group I would choose a
celebrity a different target group admires. As for me, I would use Michael Phelps to
endorse Diet Pepsi. This is because Michael Phelps is a renowned Olympian and one
of the best swimmers in American history. Having him endorse diet coke will target
the youth since they will take diet Pepsi simply due to their admiration and since they
see him as their mentor and most youth would want to have such an ac...

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