Help with business question

Management
Tutor: None Selected Time limit: 1 Day

More often than not, research and development (R&D) is overlooked when developing new ideas. Explain why you feel R&D is important. In other words, how can R&D lead to the success or failure of a product? Cite an example or two in your discussion.

May 4th, 2015

Without R&D, there is no trial/error, experimentation, modification of design, chemical composition or material specifications (how much force can the device handle). For instance, what if airplane cockpit voice recorders (CVR) were not tested so as to ensure that the box protecting the device would survive a plane crash?  If it survives a drop from a certain number of feet and the impact does not brake through to the inside, the CVR's shell would "pass" inspection.  What if drugs were not tested before available to doctors to prescribe? We would not know about any serious side effects of the drug, people who can not take the drug (because they will react with another drug the person is taking or has kidney or liver failure - since kidneys and liver filter out drugs, alcohol, etc and would therefore make the person's health worse)? What about car airbags? Without testing them out, how do we know they will work the way they are designed to?

May 4th, 2015

Are you studying on the go? Check out our FREE app and post questions on the fly!
Download on the
App Store
...
May 4th, 2015
...
May 4th, 2015
Dec 4th, 2016
check_circle
Mark as Final Answer
check_circle
Unmark as Final Answer
check_circle
Final Answer

Secure Information

Content will be erased after question is completed.

check_circle
Final Answer