CASE#6 ANALYZE FOR "Vera Bradley”

User Generated

ireban050888

Business Finance

Description

Read Case #6 "Vera Bradley”and prepare written answers to questions posted on Bb - submit written answers to your professor through Blackboard.

Assignment Questions: Do your best to review the case and answer the following questions -

1. What are the defining characteristics of the [case study company]’s industry? What is the industry like?

2. What is competition like in this industry? What competitive forces seem to have the greatest effect on industry attractiveness? What are the competitive weapons that rivals are using to try to outmaneuver one another in the marketplace?

3. How is the market for this company’s goods/services changing? What are the underlying drivers of change and how might those driving forces change the industry?

4. What key factors determine the success of competitors in the [case study company]’s industry?

5. What is the [case study company]’s strategy to compete in their industry? Has the company’s competitive strategy yielded a sustainable competitive advantage? If so, has that advantage translated into superior financial and market performance? Do some analysis beyond a simple SWOT chart. Consider the financial ratios for their industry and other metrics.

6. What competencies and capabilities does the [case study company] have that its chief rivals don’t have? What new market opportunities does this company possess? From your analysis, is the company positioned correctly in the market? What threats do you see to the company’s future growth?

7. What specific recommendations would you make to senior leadership of the [case study company] to improve the company’s competitive position in the industry and its financial and market performance? Please use data analysis to support your answers.

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Explanation & Answer

Here you go buddy

Running head: CASE STUDY

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Professionalism in Social Media
Name
Institution

CASE STUDY

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Question 1
The luxury industry characteristics include high end fashion traits, superior materials,
elegance and luxury which is strongly linked to recognition of brands. When individuals get
more money, they purchase items that are luxurious. The consumer’s eyes are caught by the
use of popular societal figures using the products. The industry is growing at a rate of 9%
annually. The customers make purchases to boost their esteem instead of comfort.
The competition is very high and the competitive forces include threat of new entrants as well
as the difficulties in the establishment of a brand name which can take up on the much more
established and existing brands. Huge capital investment is needed in order to develop a
luxurious image and products whose quality is superior. This makes the new entrants
experience difficulties in gaining exposure as well as expand their market share.
Question 2
Among the weapons used in outmanoeuvring each other in the industry include quality. The
use of popular celebrities in building of brand images is key to assisting in the sale of their
goods and attains a high status. Introduction of new fashions as well as innovation of new
products is also a weapon that is utilized in the industry. Customer service is also a weapon
that is often underestimated but is crucial in satisfying the customer and develops loyalty.
Question 3
The market for the luxurious product is constantly growing and has seen the players reaping
big in terms of revenue over the years. The underlying drivers of change include increased
demand for quality cust...


Anonymous
Very useful material for studying!

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