Closing the Technology Gap"Lell Computers" is an online retailer of computing equipment, including traditional desktop computers, as well as lightweight and portable laptops. The computer space is crowded with competition, and Lell is always scrambling to penetrate new markets and stop the declining sales and revenue trends it has been suffering for the past two years.With the rise in at-home schooling in the wake of the Coronavirus pandemic, Lell's marketing consultants have identified a new but potentially risky market: selling laptops to single parents for the use of their children. The new market seems attractive because of the large number of single parents, but statistically, those households are more frequently constrained in terms of their monetary resources than two-parent households. However, in the current educational environment, all parents, more than ever, would want their children to have the opportunities and options that a laptop computer would provide; they would want to close the "technology gap" that could leave their children behind.The market research firm proposes that Lell offer a generous credit policy that would allow consumers to purchase a laptop computer costing up to $700 on credit without a credit check, provided they sign up for direct payment of their credit account from a checking account. Because these are high-risk consumers, the credit accounts would carry high interest rates. The research firm says their calculations show that even with some losses, enough accounts would be paid off to make the venture extremely profitable for Lell.Should Lell pursue this new marketing strategy? Why or why not?

Course Learning Outcomes-CoveredundefinedDemonstrate the dynamics of technological innovation concepts in technology-intensive business enterprises. (Lo 1.1)undefinedundefinedCase StudyWeight: 5 MarksundefinedStudents are supposed to read the Opening Case of Chapter-3 ‘Innovation in India: The Chotukool Project’ (Page Number-43) of their e-textbook. Based on your understanding of the case and concepts studied until now answer the following question in 300-500 words each. undefinedundefinedQUESTIONSundefinedWhat were the pros and cons of attempting to develop a refrigerator for India’s rural poor? (1 marks)What product and process innovations did the Chotukool entail? Would you consider these incremental or radical? Architectural or Component Competence enhancing or competence destroying? (1 marks)Did the Chotukool pose a threat of disrupting the traditional refrigerator market? Why or why not? (1 marks)Is there anything you think Godrej should have done differently to penetrate the market of rural poor families in India? (1 marks)What other products might the lessons Godrej learned which chotukool apply to? (1 marks)