Kelloggs operational and supply chain management

User Generated

Evpuv158

Business Finance

Gannon University

Description

Describe the challenges faced by the Kellogg from a global perspective in distributing its products or services. How is the company going to minimize cost and maximize profits through warehousing and transportation cost? What are the options? Which is the best option? Make recommendations to resolve the challenges

submission should be a minimum of 4 pages and contain enough detail to show that you understand factors about the company that will permit you to specify high-level recommendations to develop and/or improve the company’s operations. Think of yourself as a newly hired employee charged with improving operations, or a consultant being retained to make recommendations to the President and his/her senior level staff. Your recommendations should show a level of professional expertise that will impress the management team.

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Explanation & Answer

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Running Head: KELLOGGS

1

Kelloggs Operational

Name

Institution Affiliation

2

KELLOGGS

Kelloggs Operational

Challenges in Global Distribution

Kelloggs faces stiff competition from global competitors due to the increase in internet and
globalization. These factors have turned the entire world into a market full of competitors for this
company. There are many businesses around the world, which are now selling similar products or
same products and services offered by Kelloggs in the global market (Fernie & Sparks, 2014).
Some of these businesses are prevailing due to their low overheads, which lower the total cost of
distribution. They, therefore, distribute their goods and service at lower prices leading to stiff
competition for Kelloggs.

Kelloggs Company faces the challenge of unbalanced business growth, which is naturally
contributed by the scarcity of finance. This factor hinders operations such as employment and
adoption of technology by the company. Kelloggs, therefore, faces the challenge such as workload
to the employees and increased distribution cost, contributed by the use of technologies that are
not updated. Financial scarcity also affects logistics operations such as warehousing and
transportation of the goods from the company to the various global destinations. The company,
therefore, has to develop other means of funding its operations to achieve success in its distribution
process.

The other challenge faced by Kelloggs Company is the management of its huge inventory.
This is always a complicated and...


Anonymous
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