Puma Company

User Generated

wbyvrsnz1990

Business Finance

LLD 100WB

Description

Instruction:

  • You will write the evaluation for one of the chosen companies, ranging from 750 – 800 words. Each evaluation will include the following:
    • Brief background of the company (very brief!)
    • Evaluation of various functions such as (must have at least 3; cultural accommodation is required as one of the three functions):
      • Global presence and cultural accommodation (this is required for all reports)
      • Marketing/Sales
      • Customer Service and Support
      • Public Relations
      • Careers/Recruitment
      • Product Communities
      • Community and Outreach Services
      • Other – may be specific to the industry, such as non-profits organizations, universities –must be approved by SB
    • Overall impressions; recommendations for improvement
    • For each of the 3 functions, describe how social media are being used, what technologies are being utilized, how the business processes works, and how effective they are. Give detailed examples to support your opinion. Each group will need to determine a set of criteria to “grade” each function on. This will require group meetings to look at each company on-line and determine which company is best in each function, and how the other companies rank in comparison.
    • Rating and Ranking of each company by function, and overall rating - Writers will need to give a “grade” to each function and determine the overall grade for their company. They will also need to give their reasons for the grades, what was done well, what needed improvement.

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Explanation & Answer

Attached.

1
Running head: COMPANY EVALUATION-PUMA
Company Evaluation-Puma
Student’s Name
Institution

2
COMPANY EVALUATION-PUMA

COMPANY EVALUATION-PUMA
Background
Puma is a multinational company with its headquarters Herzogenaurach, Bavaria in
Germany that designs and manufactures casual and athletic footwear, accessories and also
apparel. The company was formed in 1948 by Rudolf Dassler. (Miller, 2010). The company
manufactures products to be used in football, athletics, fitness training, motorsports, golf and
general lifestyle. Puma has its own retail shops in over forty countries around the globe and has
partnered with over six hundred suppliers.
Evaluation
Cultural Accommodation
Puma being a multinational company has to accommodate different cultures in the
products they manufacture. Puma manufactures products that are unique and diverse to fit all
their global customers. Puma also embraces diversity by employing project managers, strategies,
marketing experts, controllers and other employees from around the world becaus...


Anonymous
Awesome! Perfect study aid.

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