Answer each question in a minimum 150 words, please include credible references:
1. Why is it important to encourage repeat
purchases and customers from a marketing perspective? How might marketers
encourage repeat purchases and customers?
2. What are some examples of a high and a
low involvement purchase that you have made in the past? What decision-making
process did you follow to make these purchases? Were there differences in your
decision-making process for the two purchases? Why or why not?
3. What is consumer satisfaction? What
impact does consumer satisfaction have on marketing? Why is consumer
satisfaction important? Explain your answer.