Step 1) Consider that ethical dilemmas are called that because there is often not one clear-cut answer for what is right and what is wrong. The coaching relationship is fraught with ethical dilemmas, including:Emotional, behavioral, or personality issues with coachees (such as potential suicides or illegal acts)Emotional, behavioral, or personality issues with the coach (prolonging the coaching arrangement for financial gain)Failure to respect professional boundaries between coach and coachee (possible inappropriate personal involvement or abuse of power)Conflicts of interest among various stakeholders (such as failure to keep confidential information from management)Step 2) Read about the main ethical considerations governing coaches and coaching relationships in the following book found in the Trident Online Library. The authors propose a model for ethical decision-making in coaching—the ACTION model—specifically designed for people working in leadership coaching. Although written for professional coaches, leaders who coach subordinates in a mentoring role can benefit from using the guidelines in this chapter to shape their own behavior as well. Passmore, J., & Mortimer, L. (2011). Ethics in coaching. In G. Hernez-Broom, & L. A. Boyce (Eds.), Advancing executive coaching: Setting the course for successful leadership coaching (pp. 205-227). Hoboken, NJ: Jossey-Bass. Step 3) Read this classic article on the ethics of mentoring that specifically addresses ethical issues from the perspective of the imbalance of power between the mentor (or boss) and the subordinate.Moberg, D. J. & Valasquez, M. (2004) The ethics of mentoring, Business Ethics Quarterly 14(1): 95-122.Step 4) Below are several ethical situations a coach may have:Is it ethical to receive a “special” price for services or goods from a client or coachee?Is it ethical to date a client/coachee’s sister or brother?Is it ethical to buy a car from a client/coachee who owns the only dealership in the area?Is it ethical to ask a client/coachee for a ride to the airport?Are there circumstances where it would be OK to have a sexual relationship with a client/coachee?When reviewing ethical situations, coaches should consider the following elements within the coaching relationship:How much of a power differential is there between the coach and the other person? Will it be brief contact or will it be continuous or episodic contact over a long time? Has the relationship been permanently terminated, and does the client understand that as well? Step 5) Select one of the ethical situations from “a” through “e” above.Step 6) Answer the following questions below using question and answer (Q&A) format; in other words, include the original question along with your response. Within your post, support your responses with information from the background materials or reputable outside sources, and provide the full citation at the end. Use APA format for your references. Bring in your own personal experiences, readings, and research, where applicable.Which ethical situation did you select?In your opinion, would this situation be unethical? Why or why not?How does the element of power factor into your opinion?How does the element of duration factor into your opinion?How does the element of termination factor into your opinion?Are you drawing on any particular ethical framework in formulating your response (for example, the ethical frameworks introduced in ETH501)? If so, identify what that is and cite your source.Step 7) Respond to at least 4 other posts over the course of the two weeks. If you disagree with their opinions, respectfully explain why. A simple post without checking back and engaging others does not contribute very much to an ongoing discussion of these issues.

presentation in PowerPoint needs to include a title page and a reference list slide (included in the total number of slidesTitle Slide (1 slide)Describe your t-shirt company (1 slide)Describe the t-shirt company success in the market you chose (1 slide)Describe how the market research will impact the company’s marketing strategy for global expansion. What are the benefits of market research when expanding into international markets? (1 slide)Choose two market research options (2 slides)What are the two research options you’ve chosen?What is the goal for each research option you selected?What are the benefits to using each research method you’ve selected?Briefly describe the process for each.Reference Slide (1 slide)

Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).Primary Task Response: Within the Discussion Board area, write up 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.E-Marketing CustomersPresident Learner is concerned about the e-business's ability to service his company's patient members effectively. He wants you to address his concerns by examining the online methods used by the e-business to understand, profile, and analyze the digital customer. Include the following in your response:Describe the characteristics used to identify and profile online users and how those characteristics differ from descriptions of traditional consumers using physical and personal traits.Discuss the role of computer-mediated applications in digital consumer behavior, such as digital consumer decision support systems (CDSSs), intelligent agents, and how they result in different patterns of interaction than for traditional consumer engagement in the physical marketplace.Discuss how the e-business’s digital customer behavior for online services overlaps with the traditional customer behavior approach for services provided in physical interpersonal settings.Relate your knowledge of traditional consumer behavior concepts to online methods for customer understanding and interaction.Include reference Web site links that provide examples of the digital customer profiling and interaction techniques you described.Responses to Other Students: Respond to at least 2 of your fellow classmates with 100–150 words about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:What did you learn from your classmate's posting?What additional questions do you have after reading the posting?What clarification do you need regarding the posting?For assistance with your assignment, please use your text, Web resources, and all course materials.