As the firm looks for ways to offset the domestic downturn in sales, Deborah, the CEO of your company, wants to determine if a global strategy is a good fit for the organization. She has designated you as the manager for this project. You will work with your team to develop a global marketing plan for your organization.You begin your research in deciding if and what the global strategy should be. You get your team together and begin to discuss a plan on how you will research this possibility.You start the meeting by saying "Let’s brainstorm and start to get a plan together for a possible globalization strategy. Tiffany, I’d like you work with me to begin researching possible locations."Tiffany says, "I think we need to research some locations, but I think there is more to it than that. There still needs to be a decision on the type of strategy or approach we are taking. Would we use a multidomestic approach, a global approach, or a transnational approach? I’m still not entirely convinced a global strategy is the answer."“Great point, Tiffany. It is obvious to me as well that we need to explore a strategy that will put us in a better position to handle the economic downturn. We have to provide the board with the facts. They seem to be leaning in the direction of a global strategy, but I'm not sure it's the right move either. That's why we need to do research.”Domestic profit margins have dropped by 2% this quarter. You wonder how you and your team can help fix this. Is a global strategy the answer, or should the company continue to focus on the domestic market?You call a team meeting to learn about the progress of their research. Tiffany, one of your team members, begins the discussion. "I think we need to look at some of the internal factors," she says. "We know what our capabilities are on the domestic front, but what about in the global market? We have a fairly strong market presence here in higher-end markets, but how does that translate globally?"Discuss the following:How do you define a global strategy? Compare and contrast global strategy with other international expansion strategies.Identify a minimum of 3 possible countries for globalization. Research each of these locations in the furniture industry, and document both the pros and cons of using these in global strategy.What country would you choose? What evidence can you provide in support of your choice?What evidence might somebody else, who does not agree with you, provide to support an alternative choice?Recommend two or three areas to benchmark in preparation for the decision regarding global expansion. Deliverable Length: 600–800 words;

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CORPORATE SOCIAL RESPONSIBILITY; ETHICS AND THE FUTUREBusiness Ethics are moral standards of conduct expected of a business by society. Social Responsibility involves the philosophies, policies, procedures, and actions that have the primary goal of enhancing society. Let us apply the concepts.SLP AssignmentGoal of this Session Long Project:This assignment is the last of four SLPs where you will be building a bank of takeaways pertaining to ethical and/or unethical behaviors.After reviewing this SLP scenario:Express your reactionsApply your own background/experiencesState important takeawaysAdd other comments you would like to makeYour SLP submission should be 2 to 3 pages of text, well organized, well written, and 100% error free. You may use first-or third-person voice. Write in full sentences. Demonstrate your critical-thinking skills. Be creative (for example, add color and/or small graphics).*Note: In SLP 2 we introduced the importance of library research. So, in SLP 4 also support your arguments with sources from the Trident Online Library. This is an expectation at the graduate level.Categorical Imperative: Part of Organizational Culture?"samsung phone" by Sean MacEntee is licensed under CC BY 2.0In the fall of 2016, Samsung Electronics experienced a massive public relations disaster when its Galaxy Note 7 smartphones started exploding due to faulty batteries and casings. Initially, the company denied there were any technical problems. Then, when it became obvious the exploding phones posed a safety and health threat when they were banned from airplanes, Samsung accused its suppliers of creating the problem. In reality, the rush to beat Apple’s iPhone 7 release date was the most likely reason corners were cut in production. Samsung finally owned up to the problem, recalled more than two million phones worldwide, and replaced them with new, improved Galaxy Note 7s. The company’s response and its replacement of the phones went a long way toward defusing the disaster and even boosting the company’s share price. Whether management knew it, its response was Kantian. Samsung focused on the end (i.e., customer safety and satisfaction) with the motive of doing the ethically responsible thing.Source: Byars and Stanberry (2018), page 54 CC BYGeneral References Useful for Preparing Graduate-Level Papers:For a list of general reference sources related to locating library sources, using APA formatting, applying critical-thinking skills, and so forth, see General References Useful for Preparing Graduate-Level Papers. It is not required that you read these sources page by page, but rather you refer to them for guidance. SLP Assignment ExpectationsThis assignment will be assessed according to the following criteria on the SLP rubric:Assignment-driven criteria: Demonstrates mastery covering all key elements of the assignment in a substantive way.Critical thinking: Demonstrates mastery conceptualizing the problem. Multiple information sources, expert opinion, and assumptions are analyzed, synthesized, and critically evaluated. Logically consistent conclusions are presented with appropriate rationale.Business Writing: Demonstrates mastery in written communications and a skilled, knowledgeable, and error-free presentation to an appropriately specialized audience.Effective use of information: Demonstrates mastery in locating relevant and quality sources of information, using strong and compelling content to support ideas, convey understanding of the topic, and shape the whole work.Citing Sources: Demonstrates mastery using in-text citations of sources, proper format for quotations, and correctly format full source information in the reference list using APA style (bibliography).Timeliness: Assignment submitted on time or collaborated with professor for an approved extension on due date.