Write the Value Proposition

User Generated


Business Finance


My assignment is to market Detroit's bid to be the second headquarters for Amazon. The below links talk about Detroit and other cities and their chances of being the 2nd HQ for Amazon:

http://fortune.com/2017/10/23/amazon-hq2-atlanta/?lipi=urn%3Ali%3Apage%3Ad_flagship3_pulse_read%3BrG5AqekpQi63Fq6B3LqeSQ%3D%3D (Links to an external site.)Links to an external site.

https://www.cnbc.com/2017/10/23/amazon-says-it-received-238-proposals-for-companys-second-headquarters-report.html?lipi=urn%3Ali%3Apage%3Ad_flagship3_pulse_read%3BrG5AqekpQi63Fq6B3LqeSQ%3D%3D (Links to an external site.)Links to an external site.

http://www.mlive.com/news/grand-rapids/index.ssf/2017/09/grand_rapids_will_try_to_land.html?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3B8Iyo34uGT5i84xucKimuTw%3D%3D (Links to an external site.)Links to an external site.

Now the project is going to do the Marketing Strategies, it includes:

A.Target Market Definition (Must use demographics and one of the following segmentation bases for each market: geographic, psychographic, benefits sought, usage)

B.Strategy Statement

1. Image and Market Position

2. Value Proposition

What you need to write is Value Proposition in Strategy Statement.

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Explanation & Answer

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Value proposition:

Population demographics

Michigan is ranked among the top-10 best states for doing business mainly made up of a
working population of youth ranging between g 25-34-year-olds. Michigan’s workforce is
growing at an extremely high rate with statistics showing that the rate is currently higher than the
national average. Being one of the main locations attracting inbound migration among most
youth with bachelor’s degrees or higher the area also performs very well on other resources. ...

Really helpful material, saved me a great deal of time.


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