The relationship between promotion and sales promotion is that sales promotion

Business & Finance
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The relationship between promotion and sales promotion is that sales promotion

May 5th, 2015

Promotion is a term used frequently in marketing and is one of the market mix elements.

Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e. initiatives that are not covered by the other elements of the marketing communications or promotions mix).
May 5th, 2015


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