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Business Questions........

Business & Finance
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When a retail store such as Sears offers a one-day promotion for an extra 15 percent off to customers holding a charge account with them, it is attempting to?

May 5th, 2015

Tempting, yes, however, compared to the interest rate the credit card charges (usually MORE than 15%), they will receive MORE in interest charges than the 15% off they advertise.  It is not worth it to charge items on a card that has a percentage MORE than the DISCOUNT!

May 5th, 2015

These are my choices.

May 5th, 2015

What is the rest of the question? All I have is "draw new customers".  Please elaborate.

May 5th, 2015

When a retail store such as Sears offers a one-day promotion for an extra 15 percent off to customers holding a charge account with them, it is attempting to?


May 5th, 2015

1. draw new customers

2.invigorate the sales of a mature brand.

3.steady irregular sales patterns.

4.boost sales to current customers.

5. neutralize competitive promotional efforts

May 5th, 2015

Usually they will offer the extra 15% off so new customers will be "drawn in" and apply for the new credit card.  They instantly get the 15% off their purchase.  DRAW NEW CUSTOMERS would be my answer.

May 5th, 2015

I worked for Sears for a few months and we used that ploy on customers who didn't have the Sears card already. They got 15% their immediate sales, not knowing how much the interest rate would cost them.

May 5th, 2015

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