Description
Evaluate an online crowdsourcing site. Examples include, Dell's Ideastorm, and Starbucks.
Write a 750- to 1,050-word paper in which you review a crowdsourcing site.
Marketing has evolved in its relationship to customers. Marketing to consumers has shifted to marketing for consumers. Marketing for consumers has the power to choose whether they want to create a dialogue.
- How has the organization leading the crowdsourcing utilized consumers to help build its organization?
- How does this option of crowdsourcing influence marketing strategy?
- What is the impact of mobile and social media campaigns on marketing strategy for this organization?
Cite specific examples of these different marketing campaigns in use.
Format your paper consistent with APA guidelines.
Note: Use header, headlines for introduction, all the questions asked above, conclusion, references minimum of 2 peer reviewed references, use in-text citations according to the references you choose with the APA format guidelines. Use graphs, charts, images also and mention where did you get these sources from.
Please see attached file to make sure all the requirements are going to be followed.
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Explanation & Answer

Attached.
OUTLINE
1. INTRODUCTION
2. BODY
3. CONCLUSION
4. REFERENCE
Running Head: MARKETING
CROWDSOURCING ON MARKETING STRATEGY
STUDENT NAME
COURSE TITLE
INSTRUCTOR
DATE
MARKETING
2
Crowdsourcing marketing
Starbucks Company is a large corporation that has many branches around the globe. The
growing firm has been successful since it was first launched. When the founder came up with the
idea to start the business, the online marketing was not in the picture. The internet connectivity
came just the other day, and the company has taken the opportunity to utilize it efficiently. The
Starbucks Corporation has embarked on crowdsourcing to gather ideas from the consumers
(Devece et al., (2017). The various views that firms have received from the customers have
primarily enhanced its success. Mr. Schultz launched the Starbucks idea in 2008, with the
intention to build a relationship between the corporate and the customers online. The idea was to
ask the customers what they wanted at Starbucks and reaching their satisfaction. The company
has made it more straightforward and transparent to the buyers, once they have accessed the
website the customers are given three options to select and offer their idea which is then
recommended by the decision makers.
The invention of my Starbucks idea has been a tremendous success. The corporation has
gained concepts such as free WIFI, Cake Pops, and many o...
