Promotions

User Generated

Unafbyb22

Business Finance

Description

The topic for this week's forum revolves around promotions in sports. First, please view the following promotional video advertisement found on YouTube.

Boston Bruins: http://www.youtube.com/watch?v=WCVdBHRJvhM

After viewing the video, search for a promotional video of your own for a sports product; such as a sports team, sporting event, sport equipment, or sport apparel organization. Please check the forum and select a video that has not been previously posted by any of your classmates. After posting the video link; provide the following:

  • Describe the sport product being marketed and promoted.
  • Describe what target market you believe this promotional video was made for.
  • Describe the effectiveness of this promotional video in your opinion.
  • Perform a SWOT analysis on the overall video promotion.
  • Describe suggestions for improving this promotion.

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Explanation & Answer

Hello, kindly review my work, all parts are well-detailed. I used a promotional video by name "NIKE FREE- What Moves You? (Commercial 2016)". The company was promoting its Athletic/Sporting shoes as illustrated in the video clip.

Surname 1
Surname
Professor Name
Course Name
Date
The sport product being marketed and promoted
For my case, I decided to analyze promotional video entitled, “NIKE FREE- What Moves
You? (Commercial 2016)”. This video was used by NIKE Organization to market and promote its
athletic/ running shoes. As indicated in the video, NIKE used variety of shoes with different
designs, colors and shapes. From far view, the shoes being marketed in the video clip appears to
be light and flexible. Furthermore, these shoes could be used in running in different types of
environme...


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