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The Samsung Group was founded in the year 1938 by Lee Byung-Chul first as a trading
company. The company has its origin in South Korea as a multinational conglomerate with its
headquarters being located in Samsung town. After it was founded, the group diversified to
include sectors such as insurance, textile, food processing among others after three decades. In
the late 1960s, the company ventured into the electronics business and construction with the
company registering continuous improvement over time. Most of the world’s largest enterprises
such as Samsung electronics which is the world’s second-largest company majoring in
electronics and also the Samsung Heavy Industry. In most circumstances, Samsung and Apple
are placed in the same category. However, the Apple Company has based America with its
headquarters being at Cupertino. The multinational technology enterprise deals with consumer
electronics and software used in computers. The success of these two companies is coined to the
diversification strategies that they employ.
For every company, making a profit is the most crucial thing that enables a business to
thrive in the market. Various strategies are used to ensure that an organization gains out of the
daily activities that it undertakes. Diversification is one of the strategies that most companies
apply to be successful. In coming up a diversification method, the analysis should indicate the
potential of the business to acquire profit when the strategy is employed. Business owners,

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therefore, require having efficient diversification strategy which is cost effective and labor
saving to create a competitive advantage over other businesses.
Diversification is usually segmented into two main aspects which include the related
diversification and the unrelated diversification. A company is said to be engaged in related...