Description
Due Week 10 and worth 400 points
Select a publicly traded corporation for which you would like to work or are currently working.
Research the corporation on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write an eight to ten (8-10) page paper in which you:
- Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.
- Analyze the five (5) forces of competition to determine how they impact the company.
- Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
- Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
- Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
- Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
- Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions.
- Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
- Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
- Use at least five (5) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
Explanation & Answer
Attached.
Running header: PROCTOR AND GAMBLE
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Proctor and Gamble
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PROCTOR AND GAMBLE
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PROCTOR AND GAMBLE
Introduction
Proctor & Gamble is an international consumer goods firm that specializes in the
production and sale of different categories of household and healthcare products to various
consumers around the globe, with the aim of enhancing their lives. Proctor and Gamble has
operations in more than 180 countries around the world, where it markets and sales its products
(P&G Annualreports.com, 2017).
Impact of P&G’s mission, vision, and primary stakeholders on the company’s success
The mission of Proctor & Gamble is ensuring that needs of consumers are met in a
manner that other competitors have not yet achieved (P&G Annualreports.com, 2017). The
company focuses on building a portfolio that stands out, by setting high standards of excellence
and seeking to enhance productivity through every business they undertake. In addition, Proctor
and Gamble empowers consumers to stay at the heart of its mission by providing delightful
products that appeal to consumers. The company’s efforts to strengthen performance have seen it
design new structures that would facilitate productivity (Hill & Jones, 2013).
This has influenced the customers’ decisions in that the customers who are propelled to
high-quality goods appreciate P &G’s efforts in bringing consumer products closer to the
markets. The consumer also appreciates the company’s valuable and high-end products that offer
satisfaction by their mere usage. Thus, the success of Proctor and Gamble relies heavily on the
customers enjoying and acquiring gratification from their products. Therefore, thus the
company’s mission is firm in its statements of effectively safeguarding consumers’ welfare to
PROCTOR AND GAMBLE
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ascertain that they are satisfied enough to consider going back to the company for more of their
products (Hill & Jones, 2013).
With regards to vision, Proctor and Gamble envision a future where it will be producing
branded products and services of value and outstanding quality that ameliorate on the lives of
global consumers. The company’s vision statements provide consumers with necessary proof
that they can rely on its leadership and productive roles, to make conclusions on whether or not
they can or should make purchases on the company’s products. The vision statement influences
shareholders and the overall community within which the company works (Hill & Jones, 2013).
The primary stakeholders of Proctor and Gamble include the customers, employees, and
shareholders. Their direct relationship with P & G may affect the operations and success of the
company in many ways. Customers play a significant role in driving sales, and if ignored the
company can lose sales to competitors. Employees, on the other hand, provide the service needed
to attract customers and keep them while shareholders dictate the direction of the company when
they vote on important decisions in addition to delivering financial support that drives business
operations. Failure to maintain positive relationships with these critical stakeholders may
negatively impact the business (Hill & Jones, 2013).
Five forces of competition and their impact on P&G
Competitive rivalry. The strength of competitive rivalry is high in consumer goods industry due
to the existence of a large number of firm’s offering similar products. The switching costs for
consumers is low as they can quickly change to substitute products. Consumers have little brand
loyalty since they have different types of consumer product...
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