How do changes in the environment translate into marketing opportunities?

Marketing
Tutor: None Selected Time limit: 1 Day

How do changes in the environment translate into marketing opportunities?

May 6th, 2015

Basically its all about SWOT analysis whereby 

The assessment of the firm's strengths and weaknesses involves looking beyond the firm's current products.

The successful achievement of the firm's goals and objectives depends on its ability to transform key strengths into capabilities by matching them with opportunities in the marketing environment.

Firms can convert weaknesses into strengths, and even capabilities, by investing strategically in key areas 

Threats can often be converted into opportunities if the right resources are available.


May 6th, 2015

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