Marketing Regulations

label Business
account_circle Unassigned
schedule 1 Day
account_balance_wallet $5

Are some products too dangerous to be marketed in any circumstance?  What regulations, if any, would you place on marketing cigarettes?  Handguns? Prescription drugs?

As a starting point, refer to The American Marketing Association’s Statement of Ethics, found atwww.marketingpower.com/AboutAMA/Pages/Statement%20of%20Ethics.aspx which provides guidelines for marketing products.

This code of ethics can be used to locate other codes and regulations that may address this issue.

May 7th, 2015

Responsible Marketing Practice Despite substantial academic efforts to explain and influence ethical behavior in marketing, the business press continues to contain very frequent articles on a litany of marketing transgressions including slotting fees in the retail sector, product safety with automobile and SUV tires and prescription drugs, advertising and promotional activities of the movie industry and others, the marketing practices of cigarettes, firearms and other dangerous products and rampant negative advertising by politicians virtually at all levels and all parties in the recently concluded election. Rather than criticize the well-known and well-chronicled ethical inadequacies of industry=s marketing arm, this section of the paper proposes two positive approaches that marketing practitioners could embrace to create a more ethical organization. 

May 7th, 2015

Did you know? You can earn $20 for every friend you invite to Studypool!
Click here to
Refer a Friend
...
May 7th, 2015
...
May 7th, 2015
Aug 18th, 2017
check_circle
Mark as Final Answer
check_circle
Unmark as Final Answer
check_circle
Final Answer

Secure Information

Content will be erased after question is completed.

check_circle
Final Answer