Select a publicly held company.Select a benchmark firm to compare your company against. The benchmark firm is typically the largest competitor.Obtain the firm’s balance sheet, income statement, and statement of cash flows for the past 3 years. Download and read the firm’s annual report to get a sense of this company.State why you chose the companies you did.What are the differences between the two companies?State why you would or would not invest in this company versus the competitor (i.e., the benchmark firm).Submit your 400-word white paper to the Assignment 2 Dropbox using APA format. The financial statements can be submitted separately in pdf format. The Annual Report and the financials of the competitor should not be submitted.

Discussion: Free Offers and PricingPlease note that this class discussion has three discussions - for week one (1), week two (2) and Reflection.....Trident Symposium International's (TSI) focus for this week is pricing strategy: a component of the marketing mix. Consider the Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined.WEEK 1 DISCUSSION POSTProvide a brief introduction of the company with which you are working.Discuss what pricing objectives you would consider for your product/service. Identify the pricing objective and strategy you will ultimately choose and explain why.This post should be 3 paragraphs in length (300 words). Since you are engaging in research, be sure to cite and reference the source(s) in APA format.Perceived ValueNot all benefits or costs can be quantified in dollars. A product’s aesthetic appeal, extra technical support, and reputation are harder to quantify in economic terms, yet they can have a profound impact on customer perceptions of value.WEEK 2 DISCUSSION POSTProvide a brief introduction of the company with which you are working.Discuss ways you can improve perceived customer value.Analyze how psychological motives help shape emotional benefits and customer perceptions of value.Analyze how the personality of an endorser shapes the emotional benefits of the product.This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.Discussion: End of Session Self-ReflectionClass is rapidly coming to an end. Reflect on what you are taking away from the class and what improvements you’ll make to the way you think about marketing management personally and as a professional.This post should be 2 paragraphs in length (at least 100 words). No research is required; this is a reflection assignment.===================================================BACKGROUND DiscussionDiscussionCore Concepts of Marketing- Chapter 9 Pricing the Product (PDF)“5 Marketing KPIs You Cannot Measure but Should Care About” – Nicole Rodrigueshttp://www.marketingjournal.org/5-marketing-kpis-y...

Question: What is the difference between private debt, leveraged loans, sponsor finance, and private credit? Why are these investment options so popular?-This needs to be in powerpoint format,-there is no # of slides requirement just make it good and knowledgeable.-My idea is to have powerpoint slides with main topics/ideas and then write in a word document the explanation of what i will be presenting.-Let me know if you have any questions. I'd like this sooner than later so i can turn it in early and practice it as well.