Description
Required Resources
Munter, M. & Hamilton, L. (2014). Guide to Managerial Communication (10th ed.). Upper Saddle River: Prentice Hall.
Booher, D. (2003). Speak with Confidence! Powerful Presentations that Inform, Inspire and Persuade. New York, NY: McGraw Hill.
Assignment 2: Written Communication
Worth 200 points
Business managers use written communication every day. Opportunities for written communication in the business world include everything from reports, memos, and documentation to emails, instant messaging, and social media. Effective written communication can help build and grow business relationships, accelerate results, solicit input and feedback, and rally personnel toward shared goals. Your ability to write messages that are clear and concise, while positioned strategically and presented professionally, will distinguish you in your field.
In this assignment, you will develop a written communication for the challenge or opportunity scenario you have identified. The written message needed to fulfill this assignment will depend on your scenario.
Instructions
Compose a written communication based on your Strategic Communications Plan.
Part 1
- Develop Your Written Communication
- State your key message clearly
- Do not “bury the headline” — the main point should be presented directly
- Your key message must be clear and concise
- Provide the necessary information and build credibility
- Provide an appropriate amount of background information for the audience, given the type of communication
- Get to the point without unnecessary verbiage
- Build your position as an expert or trusted colleague
- Support your key message with three or four supporting points/reasons
- Supporting points should be appropriate for the context and needs of the audience
- Reasons should be compelling and relevant
- Employ either the Consult/Join or Tell/Sell techniques
- Clearly relay to the audience an actionable request
- State your key message clearly
- Write Professionally
- Communication should be clear and concise
- Communication should build logically
- Sentences should flow smoothly, using appropriate transitions and varying sentence structure
- Employ appropriate formatting for ease of reading and clarity of message (headers, bullet points, etc.)
- Demonstrate Professional Presence
- Be authentic and genuine in your communication
- Use the appropriate tone and vocabulary for your audience
- Establish rapport to connect with your audience and grow the relationship
- Channel and Style
- Explain why you chose the specific channel you used for the written communication
- Explain what style you employed in your written communication and why (Sell/Tell or Consult/Join)
- Use Feedback to Refine Your Communication
- Describe or list the feedback you received on your written communication from the week 6 Discussion Board
- Explain how you used the feedback to revise and improve your message
Part 2
Professional and APA Formatting Requirements
Your assignment must follow these general APA formatting requirements:
- Your document must be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
- Include a cover page containing the title of the assignment, your name, the professor’s name, the course title, and the date.
- The business written communication portion should be consistent with professional standards. For example, a business memo will have a subject line, does not indent paragraphs, etc. A business email will have a relevant subject line and will include a greeting, paragraphs, perhaps a bulleted list, a signature line, etc.
Grading for this assignment will be based on the following criteria and evaluation standards:
Points: 200 | Assignment 2: Written Communication | |||
Criteria | Unacceptable | Fair | Proficient | Exemplary |
1. Develop Your Written Communication Weight: 25% | The author does not include or does not state clearly and concisely, the key message. | The author’s key message is reasonably clear and concise, and offers one or two supporting reasons. | The author’s key message is sufficiently clear and concise, and three or four supporting reasons are sufficiently compelling, appropriate, and relevant. | The author’s key message is clear and concise. |
2. Write Professionally | The written communication is not satisfactorily professional. | The written communication is somewhat professional. | The written communication is professional. | The written communication is highly professional. |
3. Demonstrate Professional Presence Weight: 15% | Does not demonstrate, or demonstrates incompletely, a level of professional presence. | Demonstrates a passable level of professional presence. | Demonstrates a moderate level of professional presence. | Demonstrates a high level of professional presence. |
4. Channel and Style Weight: 15%% | The student does not describe their channel and style choice or does so ineffectively. | The student satisfactorily describes their channel and style choice. It may lack some clarity or sound reasoning to support the decision. | The student adequately describes their channel and style choice rationale. It is mostly logical and sound. | The student fully describes and makes a highly logical and sound channel and style choice decisions that are fully explained and supported. |
5. Use Feedback to Refine Your Communication Weight: 15% | The student does not describe feedback received. | The student satisfactorily describes or lists feedback received. | The student adequately describes or lists feedback received. | The student accurately describes or lists feedback received. |
5. Write in a professional manner using proper grammar, mechanics, spelling, and formatting. Weight: 10% | Writing does not meet minimal standards. | Writing is satisfactory. | Writing could be improved, but meets acceptable standards. | Writing is excellent. |

Explanation & Answer

Attached.
RUNNING HEAD: WRITTEN COMMUNICATION
Assignment 2: Written Communication
1
WRITTEN COMMUNICATION
TO:
All Employees
FROM:
Rush Finlay
DATE:
December 1, 2017
SUBJECT:
FEARLESS FEEDBACK POLICY
I would like to introduce you to the fearless feedback system. Fearless Feedback can be defined
as an "open dialogue every day," with "positive intent". It is a breakthrough way of behaving and
thinking that optimizes learning and trust during performance conversations. Of course, it is not
telling your colleague ...
