Subj: Extra Credit Assignment
Write me a five
page memo that:
1. Proposes to me,
as your manager, a rebranding initiative for the brand of your choice.
2. Explain how
storytelling could benefit the brand, and what storytelling should be done.
3. What archetype
(and why) should be used for the brand; how does that compare to competitors?
4. Develop and
propose a transmedia campaign based on the storytelling and archetype.
5. Conclude with
Type your question here (or upload an image)
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