Term Paper ( maximum in 20 pages ).

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Business Finance

Description

In 2012, Domino's Pizza changed the company's name to Domino's, so they dropped the word pizza. After that, they added a number of meals such as sandwiches, pasta, salads, chicken wings, chocolate lava and others. So, they developed the menu because in the past they just offered pizza. In 2012, there was a significant evolution in the delivery service as well as added screens inside their branches، in which the customer can view his or her request and control the steps of demand, and minutes of waiting with comfortable waiting area. Also, they have an App through it the consumers can use it for their orders.

Please make sure it is fact based vs opinion.


Why they did those changes?

What is the purpose of those changes?

What is their business plan for that?

How this plan became successful?

How changes affected their customers? the old and new customers.

Has Domino's received new customers after changes? HOW?

What are the objectives of the company in those changes?

and this kind of questions .... should be in this term paper.

PLEASE PLEASE make sure you have the ability to do it, it's worth by 225 points.

Again make sure it is fact not opinions.

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Explanation & Answer

Please find attached, let me know if you need any clarifications. Thank you.

Outline

Introduction

Body

Conclusion


Running head: DOMINO’S

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Domino’s: New Changes and Their Impact on Performance
Name
Institution
Instructor
Date

DOMINO’S

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Domino’s: New Changes and Their Impact on Performance

Domino's previously known as Domino's Pizza is the second largest pizza chain
restaurant that boasts of over 12,000 locations that are spread in approximately 80 markets
globally (USSEC, 2016). The company was founded in 1960 as a pizza restaurant and delivery
service business. Both locally and abroad, the organization serves the customers in the local
neighborhoods who also utilize their carryout services. The organization sells approximately 1.5
million pizzas on a daily basis in a combined total of all its branches through the global system
(USSEC, 2016). Domino's uses a model which involves handcrafting their service and also
serving of quality foods at rates that are competitive. Additionally, it has ensured efficiency in its
service by making them easier to be accessed through technological and innovative ways which
help in placing orders. To ensure that they also provide the best quality pizza, the company
makes its dough fresh and then has it delivered to its stored globally to its many locations and
franchisees (USSEC, 2016).
The organization gets much of its revenues by charging royalties from its franchisees
which is calculated as a percentage of sales fees for the said business using the Domino's brand.
More income is generated through the sale of foods and equipment to franchisees and also
through running some of the stores (USSEC, 2016). In the global arena, the company allows
franchisees to do business by giving them the rights and location grants. The businesses would
then benefit by sub-franchising and selling the ingredients, and at the same time, they can run
pizza stores (USSEC, 2016). It, therefore, enable the chain restaurant to provide their clients with
high quality and consistent meals across its many locations worldwide. The business model
allows the organization to get a good return in its store and also for the franchisees. Also, it helps
the organization have good and consistent cash flow through payment of royalties and the supply

DOMINO’S

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chain revenues, which when combined with a moderate expenditure ensure a sustainable
business model (USSEC, 2016).
Domino’s Operations
Domino's store's segment is made up of the organization's franchise operations which
also oversees over 4,816 stores and operates a network of 384 company-owned locations
(USSEC, 2016). The domestic store brought revenue of nearly $700 million which make up
approximately 30 percent of the combined revenues (USSEC, 2016). The company
predominantly applies a franchised business model, but from time to time it evaluates a mixed
approach where they combine domestic owned segment and the franchise stores. By January of
2016, the organization had 4,816 domestic franchise stores and operated another 841 stores
directly (USSEC, 2016). On average, domestic franchisees operated around six stores while 13
of the domestic ones had over 50 stores and the remainder of 303 all operated at least a store
(USSEC, 2016).
The franchisees are required to run the locations for a minimum period of 12 months
before they can be granted a franchise. Within that period, Domino's can scrutinize the
operations, gauge its financial performance before it can get involved in a long-term contract
with the given franchisee (USSEC, 2016). Additionally, the organization also has a strict policy
of operation where the franchisee is required not to operate any other business and so be able to
focus their attention fully on the running of the store. In the international arena, the majority of
markets are run by big franchisees which the organization terms as master franchisees. These
organizations are granted a distribution right, and the Domino's would also operate some directly
in some select markets.

DOMINO’S

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Number
of stores...


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