Running head: MEDIA JOURNAL REPORT
Media Journal Report
Communication is quite significant as everybody requires to communicate. Communications
process is not limited to individuals only. Thus every aspect of world creatures informs each
other for better existence and therefore makes communication a universal phenomenon.
Communication process involves information transmission, ideas, skills, emotions, knowledge
by use of symbols, gestures, words, and visuals. For communication as a universal phenomenon
MEDIA JOURNAL REPORT
defining human behaviors, it has to have a clear understanding of communication concepts, the
elements used, channels, the different communication types, and their relationships. Although
communication has the variety of communication sources and messages, individuals tend to have
cases with effective communication. The interface is incorrectly and ineffectively used. This
study seeks to point out how mass communication channel is used to provide corrective
information for the problem-solving. This paper explores individual media habits of using
communication and the time spent on every channel
Importance of communication
Communication is essential to every being living community life and form relationship. It is
necessary to human beings just like food, dignity, and shelter. Humans have a unique capacity
for using language, and the communication takes place at different levels. However,
communication is essential for social development as we attain social, cultural, personal
enjoyment, and economic prosperity through sharing our experiences. Similarly, it helps in
interaction with surroundings, thus creating a favourable relationship, love sharing, friendship
building up, and depending on each other for life enjoyment (Rutsaert et al., 2014). The principal
media mission is establishing ties in the social sharing news as media has many roles to play.
Media defines our political systems, forming public opinion, supporting public demands, and
setting our social work agenda. Communications make possible social activities, marketing,
education, politics, business, and media profession.
➢ The following functions are considered essential for communication.
MEDIA JOURNAL REPORT
➢ Education in transferring knowledge for the social progress through classroom
➢ Information on finding and explaining something new in the market through news media
➢ Cultural promotions to assist foster social values and to pass them through generations as
in festivals, celebrations, and parties
➢ Social contact to make enjoyable companionship as clubs, friendship, and organizations.
➢ The integration for the creation of the harmonious relationship between different social
groups like political parties, conferences, and meetings.
➢ Stimulation in creating interest and developing positive thinking and behavior as
➢ Counseling to help alleviate anxiety and help...