1. Match the term with the definition
Texaco publishing the radio schedule for the Metropolitan
Opera on National Public radio is an example of this.
Tripod, a resource center for college students is an
example of this
Search engines, directories, news centers, and electronic
malls are examples of these
On the Internet, this is an electronic community, which
has been a central feature of the Internet since its foundation.
Sites such as these allow customers to check balances,
track packages, etc.
Provide their visitors with opportunities to discover the
historical aspects of the company’s activities
1. The Web, compared to other media, does not provide a relatively
level playing field for all participants.
1. The best websites both __________ and _____________ with
large numbers of visitors in a target group.
1. A service factory is considered to be Low on Labor Intensity and
Low on Interaction and customization within the Service process matrix
1. Match the term with the definition:
to a more narrow audience
or mass entertainment tend to fall in this category
create switching costs for the visitor
1. Mass entertainment is considered to be High on both Interaction
and Customization within the Attractors grid.
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