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Running Head: CULTURAL CUSTOMIZATION
Cultural Customization
Institution Affiliation:
Date:
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CULTURAL CUSTOMIZATION
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Cultural Customization
Cultural influence in the recent markets is a factor that cannot be ignored for the
successful development of a marketing strategy. Cultural customization can be defined as the
process of identifying the factors that contribute to an effective marketing in a particular market
environment. The marketer combines those factors with the strategies identified for marketing in
order to maximize the coverage and customer satisfaction. The marketer has to critically analyze
the issues that surround that cultural setup so as to come up with credible statistics which they
can use to improve the market and make a maximum sale.
Cultural customization also makes a consideration of the e-commerce factors that are
related to the culture. The audience that is in the market in the present times is digitized in that it
makes use of the online and global marketing m...
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