What is Cultural Customization?

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Yhan47

Business Finance

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I need a paper for the attached instructions. One attachment is instructions. The other attachment is just a rubric for grades.

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Assignment 2 - What is Cultural Customization? Due Sun Dec 2 @ 8:59 pm PST Assignment Overview: When we combine the concept of culture with an understanding of cultural context this forms the basis for what we are analyzing this week: cultural customization. For this Assignment you will investigate and analyze what is meant by cultural customization and explain how this process is applied to enhance Internet Marketing effectiveness. Assignment Instructions For this Assignment you should generate an MS word document (12-point font, double spaced) that engages the objectives outlined below. The overall length of this assignment should be 2 – 4 pages (not including the references page). Be sure to include at least two APA style citations from this week’s readings into your assignment and be sure they are listed in an APA style references section at the end of your document. • Construct an introductory section that defines cultural customization and briefly explains why this process is significant to Internet Marketing strategy. Also, be sure to clarify how cultural customization is different from translation and what is meant by “culture and perception”. This section should be 1-3 paragraphs with a 250-word maximum. • Generate a section that uses color as an example of a cultural variable that should impact Internet Marketing strategy by affecting web site design and promotional content. This section should be 1-2 paragraphs with a 200-word maximum. • Construct a concluding paragraph that analyzes the importance of cultural customization to a specific marketing context and target audience. Be sure to address how cultural customization tactics should vary based on whether you are targeting a local, regional, or national consumer base. Construct a paragraph no less than five sentences and no more than seven sentences (200 words maximum) to engage this objective. CSW Assignment 2 Rubric Criteria Content & Critical Thinking Superior A (90-100) Offers superior response to all assignment 3 questions. Demonstrates sophisticated thinking. There is complexity and thought to points of view. Understands and critically evaluates sources. Superior explanation of how cultural customization should accommodate the perception of a specific target audience and be relative to a specific geographic and cultural context. Superior analysis of color as an example of a cultural variable that impacts consumer perception and customized online content. Below Average D (70-72) Failing F (69 & below) Does not have a clear central idea Above Average B (80-89) Average C (73-79) Meets assignment objectives clearly and completely. Adequate. Ideas presented in general terms. Ideas are stated clearly, but lack full development. Uses generic clichés to support ideas. Does not respond to assignment's direction. Ideas are clearly communicated throughout Complexity and other views are not present. Ideas are too vague or obvious to be developed. Sources are used, but not evaluated critically. Only basic comprehension is demonstrated and may not be logical. Sources are misused or not used at all. Resources may not include in-text citations or may not be listed in a references section. Above average explanation of how cultural customization should accommodate the perception of a specific target audience and be relative to a specific geographic and cultural context. Above average analysis of color as an example of a cultural variable that impacts consumer perception and customized online content. Resources may not include intext citations or may not be listed in a references section. Average explanation of how cultural customization should accommodate the perception of a specific target audience and be relative to a specific geographic and cultural context. Average analysis of color as an example of a cultural variable that impacts consumer perception and customized online content. Below average explanation of how cultural customization should accommodate the perception of a specific target audience and be relative to a specific geographic and cultural context. Below average analysis of color as an example of a cultural variable that impacts consumer perception and customized online content. Organization & Coherence Structure is logically based on direction of assignment. Ideas are generally presented in a logical way. Ideas presented randomly, without logical structure. Random flow, lacks paragraph cohesion All sections from directions are included. Good transitional techniques are used between thoughts. Transitions used, but in sequential order rather than logic based. Few/no transition & paragraphs not related to objectives. Some logic may be faulty, but each paragraph clearly relates to the author's objective. Paragraphs contain fuzzy logic and may be general. Sentences within paragraphs may lack coherence. Formatting and length requirements are met. Sophisticated transitions between thoughts. The reader is easily guided through the author's thought process. Support & Citations (If applicable) Uses a variety of sound evidence appropriately and effectively. All sources are properly cited and referenced. Written or Nonwritten Grammar & Mechanics Almost entirely free of errors. Grammatical errors may lead to point deductions. All sections from directions are included in submission. Formatting and length requirements are met. Uses evidence to support points. Provides some relevance to the paper's main idea. Sentence structure may deter from meaning. At least one section from the instructions is absent. Generalizations are used to support author's objective. Absent or incorrectly formatted in-text citations. Citations are incorrectly formatted, not relevant, or do not augment analysis. Contains a few errors, which may distract the audience, but does not impede understanding. Errors tend to confuse and distract the audience, but do not hinder overall understanding. Grammatical errors lead to point deductions. Grammatical errors lead to point deductions of up to 20 points. Irrelevant details. Little or no evidence is used to support ideas. Lack of in-text citations. Contains so many errors that the audience becomes disengaged and understanding is lost. Grammatical errors lead to point deductions of up to 20 points.
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Explanation & Answer

Attached.

Running Head: CULTURAL CUSTOMIZATION

Cultural Customization
Institution Affiliation:
Date:

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CULTURAL CUSTOMIZATION

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Cultural Customization

Cultural influence in the recent markets is a factor that cannot be ignored for the
successful development of a marketing strategy. Cultural customization can be defined as the
process of identifying the factors that contribute to an effective marketing in a particular market
environment. The marketer combines those factors with the strategies identified for marketing in
order to maximize the coverage and customer satisfaction. The marketer has to critically analyze
the issues that surround that cultural setup so as to come up with credible statistics which they
can use to improve the market and make a maximum sale.
Cultural customization also makes a consideration of the e-commerce factors that are
related to the culture. The audience that is in the market in the present times is digitized in that it
makes use of the online and global marketing m...


Anonymous
I was struggling with this subject, and this helped me a ton!

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