Benefits of Strategic Philanthropy

User Generated

nzlw123

Business Finance

Description

Business and Society

Benefits of Strategic Philanthropy

  • Describe strategic philanthropy in your own words.
  • Does strategic philanthropy influence your brand loyalty? Why or why not?

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Explanation & Answer

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Running head: STRATEGIC PHILANTHROPY

Strategic Philanthropy
Institution Affiliation
Date

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STRATEGIC PHILANTHROPY

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Strategic philanthropy
Strategic philanthropy can be seen as a practice by which businesses or companies use
charitable activities in order to promote welfare of local community and in turn support their
own business objectives. This is a mutual relationship between businesses and local communities
in that both parties benefit. This is done through donations in kind, sponsoring activities or
partnership relationship.
Strategic philanthropy improves the brand loyalty in that it helps to strengthen the ties
between the business and the co...


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