The Business Experience
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1-The Importance of Hollywood Labor Unions
Images You might be familiar with unions for teachers or autoworkers. But what about unions
for actors, radio artists, and screenwriters? Because we tend to view Hollywood as a glamorous
place, we are tempted to view unions as unnecessary for these types of professions. Yet
Hollywood unions were, and continue to be, important players in the careers of Hollywood
artists.
When actors first became mainstream in the early 20th century, working conditions for the
industry included long work weeks and low pay. Studios essentially “owned” their artists, which
meant that rival studios would not hire actors or actresses once their contracts ended. Actors
were forced to work for the same studio to advance their careers. Negotiations with studios often
proved fruitless.
Because strikes can be so disruptive and risky, they are often used as a last resort. Yet, in 1919
the Actors’ Equity Association, a union for theatrical performers, and the American Federation
of Labor staged a Broadway strike to protest harsh working conditions. The strike resulted in a
five-year contract and promises to improve labor conditions. Although the event happened off
Broadway and not in Hollywood, it would inspire other artists to begin forming their own
unions.
Working conditions might have improved somewhat for theatrical actors, but radio artists, film
actors, and screenwriters still had to bear with hard conditions. For instance, radio artists might
do an entire show and then receive only a dollar. Film actors would work around the clock with
few (if any) breaks. Screenwriters experienced salary cuts. As individuals, these artists did not
have much bargaining power with studios. Realizing that banding together could improve
conditions, the Masquers Club (later the Screen Actors Guild of America) was created in 1925. It
was followed by the Screenwriters Guild (later renamed the Writers Guild of America) in 1933
and the American Federation of Radio Artists in 1937.
It would take lawsuits, strikes, and hardline negotiations for Hollywood artists to receive more
rights. This often required artists to take risks such as suspensions or firings in the hope of better
treatment. In 1988, the Writers Guild of America organized the longest strike in Hollywood
history after disagreements with producers over payments and creative rights. The strike, which
lasted five months, was estimated to cost the industry $500 million.
Now that working conditions seem to have improved, it might be tempting to discard Hollywood
unions as no longer useful. Yet, even today, conflicts often occur between artists and studios. For
instance, the Screen Actors Guild of America (SAG) watches to make sure that low-budget
actors know their rights and are not exploited by producers. Unequal treatment still happens in
the entertainment industry. For instance, minorities and female actors/actresses still tend to be
paid less than Caucasian and male actors. The introduction of new media venues, particularly the
Internet, may also warrant additional negotiations.
To address these challenges, many unions are banding together to address mutual concerns in the
industry. In 2012, SAG united with the American Federation of Television and Radio Artists
(AFTRA). This increases the bargaining power of the combined union. Additionally, Hollywood
unions work closely with the American Federation of Labor and Congress of Industrial
Organizations (AFL-CIO), which represents a federation of labor unions. The merger between
SAG and AFTRA creates solidarity in the industry’s unions through the formation of an Industry
Coordinating Committee. This allows for coordination of activity among 10 or 12 major unions
within the industry.
Although these unions are for movie stars and other artists, the goal is much the same as for
other unions across the nation. As the industry expands, Hollywood unions feel that they must
work together to secure benefits for their members while striving to arrive at mutually beneficial
agreements with studios, producers, and other stakeholders in the entertainment industry.
Discussion Questions
1- Why are Hollywood labor unions considered necessary?
2-Why is striking often avoided if possible?
3-Why do you think unions in the entertainment industry are banding together?
2-Goodwill Industries: Accounting in a Nonprofit
Images Goodwill Industries International Inc. consists of a network of 164 independent,
community-based organizations located throughout the United States and Canada. The mission
of this nonprofit is to enhance the lives of individuals, families, and communities “through
learning and the power of work.” Local Goodwill stores sell donated goods and then donate the
proceeds to fund job training programs, placement services, education, and more. Despite its
nonprofit status, Goodwill establishments are in many ways run similar to for-profit businesses.
One of these similarities involves the accounting function.
Like for-profit firms, nonprofit organizations like Goodwill must provide detailed information
about how they are using the donations that are provided to them. Indeed, fraud can occur just as
easily at a nonprofit organization as for a for-profit company, making it necessary for nonprofits
to reassure stakeholders that they are using their funds legitimately. Additionally, donors want to
know how much of their donations are going toward activities such as job creation and how
much is going toward operational and administrative expenses. It sometimes surprises people
that nonprofits use part of the funds they receive for operational costs. Yet such a perspective
fails to see that nonprofits must also pay for electricity, rent, wages, and other services.
“We have revenue and support for the revenue pieces, and then we have direct and indirect
expenses for our program services, and then we have G and A, general administrative services.
And we have what’s called the bottom line, or other people call net profit. We have what’s called
net change in assets. The concept is pretty much the same as far as accounting,” says Jeff
McCaw, CFO of Goodwill.
Goodwill creates the equivalent of a balance sheet and income statement. Yet because Goodwill
is a nonprofit entity, its financials are known by the names statement of financial position and
statement of activities. These financials have some differences compared to financial statements
of for-profit companies. For instance, Goodwill’s statement of financial position does not have
shareholder’s equity but instead has net assets. The organization’s financials are audited, and
stakeholders can find the firm’s information in form 990 through Goodwill’s public website
(form 990 is the IRS form for nonprofits).
Because Goodwill sells goods at its stores, the company must also figure in costs of goods sold.
In fact, most of the organization’s revenue comes from its store activities. In one year, the retail
division or sale of donated goods and contributed goods generated $3.94 billion. The contracts
division generated $666 million, which provides custodial, janitorial, and lawn maintenance
service contracts to government agencies. Grants from foundations, corporations, individuals,
and government account for $185 million. The fact that Goodwill is able to generate much of its
own funding through store activities and contracts is important. Many nonprofits that rely solely
on donated funds find it hard to be sustainable in the long run, particularly during economic
downturns.
Remember that even though nonprofits are different from for-profit companies, they must still
make certain that their financial information is accurate. This requires nonprofit accountants to
be meticulous and thorough in gathering and analyzing information. Like all accountants,
accountants at Goodwill record transactions in journals and then carefully review the information
before it is recorded in the general ledger. The organization uses trial balances to ensure that
everything balances out, as well as advanced software to record transactions, reconcile any
discrepancies, and provide an idea of how much cash the organization has on hand.
Finally, Goodwill uses ratio analysis to determine the financial health of the company. For
instance, the common ratio allows Goodwill to determine how much revenue it brings in for
every dollar it spends on costs. The organization also uses ratio analysis to compare its results to
similar organizations. It is important for Goodwill to identify the best performers in its field so
that it can generate ideas and even form partnerships with other organizations. By using
accounting to identify how best to use its resources, Goodwill is advancing its mission of helping
others.12
Discussion Questions;
1- What are some similarities between the type of accounting performed at Goodwill compared
to accounting at for-profit companies?
2-What are some differences between the type of accounting performed at Goodwill compared to
accounting at for-profit companies?
3-How Can Goodwill use ratio analysis to improve its operations?
3- Critique the position of short-term assets and liabilities of a small manufacturer and
recommend corrective action.
Surviving Rapid Growth
Images Glass-pray Corporation is a small firm that makes industrial fiberglass spray equipment.
Despite its size, the company supplies a range of firms from small mom-and-pop boat-makers to
major industrial giants, both overseas and here at home. Indeed, just about every molded
fiberglass resin product, from bathroom sinks and counters to portable spas and racing yachts, is
constructed with the help of one or more of the company’s
machines.
Despite global acceptance of its products, Glass-pray has
repeatedly run into trouble with regard to the management of its current assets and liabilities as a
result of extremely rapid and consistent increases in year-to-year sales. The firm’s president and
founder, Stephen T. Rose, recently lamented the sad state of his firm’s working capital position:
“Our current assets aren’t, and our current liabilities are!” Rose shouted in a recent meeting of
the firm’s top officers. “We can’t afford any more increases in sales! We’re selling our way into
bankruptcy! Frankly, our working capital doesn’t!”
Discussion Questions;
1- Normally, rapidly increasing sales are a good thing. What seems to be the problem here?
2- List the important components of a firm’s working capital. Include both current assets and
current liabilities.
3- What are some management techniques applied to current liabilities that Glass-pray might
use to improve its working capital position?
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