You have recently started working for a local department store in the Operations Department. You have always had a passion for communication and technology, and at your new store, you quickly realize that their methods of communication and their technological resources are outdated. You have worked retail for many years and over time have realized that there are many gaps and differences in the way that people communicate and the forms of technology that they are comfortable with. This applies to both your customers and your colleagues. Because you feel that this is an area of expertise for you, you approach your supervisor and begin a discussion about communication changes and gaps in communication in conjunction with the technological changes that have happened over the last several decades. You and your supervisor discuss the best ways for your store to understand various communication methods and the gaps that exist in communication among your consumers and colleagues. You volunteer to put together a written summary of broad spectrum changes in technology and the resulting changes in communication methods and gaps in communication. Your supervisor loves this idea. He does ask, however, that the information be presented in the form of a pamphlet or written statement that can be both presented to staff and handed out by Human Resources as a training tool for employee relations. You are encouraged to provide as many examples of changes to communication methods that you can come up with. Also consider many different gaps in communication such as generational differences, differences in socioeconomic status, the region the people live in, interest in technology, setting in which you are communicating in (personal versus professional), etc. After considering these issues, your supervisor would like you to present some ideas as to how your store can bridge communication gaps between colleagues and with your customers. For this written summary, you are to reflect upon and address the following information: Consider various methods of communication, types of technology that can assist in communication, and other factors involving technology that may impact or change communication. Consider several factors that impact access to communication in society. Some possible are socioeconomic status, access to technological resources, generational differences, differences in intellect, etc. How have online environments and technological growth impacted how society communicates on both personal and professional levels? Be sure to provide specific examples of both. How do changes in methods of communication create communication gaps in our society? What are some ways that society can bridge communication gaps that happen as a result of technological growth? Rubric Details: A - 4 - Mastery - Fully Identifies methods of communication, and thoroughly considers factors that impact access to communication. A - 4 - Mastery - Thoroughly addresses impact of technological growth on society with fully supported examples. A - 4 - Mastery - Fully addresses communication gaps with fully supported examples. A - 4 - Mastery - Offers strong suggestions to bridge the gaps resulting from technological growth with fully supported examples.

Refer to Case 11: Frauds of the Century You work at a successful multilevel direct selling company.  Recently, critics have accused your firm of being a pyramid scheme. While you award recruiting independent distributors with commissions on the sales of their recruits, an actual product of value is being sold. Some are calling for your company to eliminate its multilevel marketing compensation scheme. You must come up with an answer defending your compensation model and explaining why it is not a pyramid scheme. Be sure to address: What defines a pyramid scheme? How pyramid schemes can last for so long when similar types of fraud often collapse at an early stage How fraud can be identified How organizations can be protected from threats of fraud Refer to Case 5: New Belgium Brewing: Ethical and Environmental Responsibility You are asked to provide advice for an organic cigarette firm. The firm wants to market the sustainability of its products, including the fact that all the tobacco has been grown with sustainable farming methods. This does not make the cigarettes any safer. Is this situation the same as that faced by New Belgium Brewing? How would you advise the firm and help it to maintain its responsibilities to consumers regarding the dangers of smoking? Be sure to address: The environmental issues faced The organization’s social responsibility How sustainability affects or contributes to the organizational ethics