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Running head: STRATEGIC PLAN
Strategic Plan: Aon
Background and History
Aon is an international company that offers a wide range of services. The company was
founded 35 years ago by Patrick Ryan, and it has continued providing quality insurance, risk
management, a brokerage for reinsurance companies, human resource, and outsourcing services.
Its headquarters are located in London, but it has branches worldwide. Aon was ranked the most
significant and best insurance brokerage company in 2011 based on its revenue. In the course of
its operations, the institution has acquired notable firms like Cocubes, Stronz Friedberg LLC, and
Omnipont among other acquisitions. These acquisitions have positively impacted its growth in
various parts of the world, and it has continued generating massive revenue from its operations.
To be internationally recognized as the premier global risk and human capital
management advisory firm.
To be the most creative and thoughtful investment consultants in the industry, helping
clients of all types to achieve results through sophisticated, client-centric services.
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