Description
Take inventory of the products and/or services you frequently use and then write 3 to 5-page, double-spaced paper with the following components (in any order):
1. Your list (2-3) of products and/or services, the companies that provide them, and the main reasons why you buy them.
2. After researching these company’s target markets, please share your findings and discuss whether you are part of them. Does it make it a difference and why?
3. How are the businesses that produce these products or services marketing themselves to you? What does that look like? What forms of advertising are they using to reach you? Does any of this matter and impact you? Why or why not?
4. If these products and services are widely popular, are different types of marketing messaging and/or advertising used? If so, why do believe this is the case? Are you seeing any patterns?
5. Are similar products and/or services available? If so, why aren’t you selecting them?
6. Do you believe these companies are acting ethically, in terms of their marketing strategies and tactics? Why or why not?
7. Provide a summary/conclusion wrap-up (paragraph minimum).
*It is important to note that the level and depth of analysis are key factors in grading. Additionally, providing a strong summary/conclusion that outlines your key points, findings, and analysis would be considered an added plus.
Explanation & Answer
Attached.
Demographics and Marketing - Outline
Thesis Statement: Human life is always supplemented by various products and
services meant to improve life through various ways; and the choices of such products
are often influenced by the marketing strategy employed by the service provider
alongside the customer tastes and preferences.
1. My list (2-3) of products and/or services, the companies that provide them, and the
main reasons why I buy them
2. Research in the company’s target markets and if I am part of them. Does it make it
a difference and why?
3. How the businesses that produce these products or services marketing themselves
to me? What does that look like? What forms of advertising are they using to reach
me? Does any of this matter and impact me? Why or why not?
4. If these products and services are widely popular, are different types of marketing
messaging and/or advertising used?
5. Are similar products and/or services available? If so, why I am not selecting them
6. If I believe these companies are acting ethically, in terms of their marketing
strategies and tactics. Why or why not?
7. summary/conclusion wrap-up
Running head: DEMOGRAPHICS AND MARKETING
Demographics and Marketing
Name
Institution
1
DEMOGRAPHICS AND MARKETING
2
Demographics and Marketing
1.
Human life is always supplemented by various products and services meant to
improve life through various ways. As such, I use different types of products and services;
but for the sake of this paper, I will examine three of the products and services I often use.
They include cab services, a mobile phone, and a personal computer. The Uber Technologies
Inc. offers the cab services I always use, my mobile phone is an iPhone made by Apple Inc.,
and Samsung Electronics Ltd manufactures my computer.
My preference for the services is first and fo...
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