The External Marketing Environment in the Global Marketplace

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The External Marketing Environment in the Global Marketplace

Assignment 4 Scenario:

The car sharing business has grown in popularity throughout the world in densely populated

major city centers. As the new marketing associate for U Drive Transport, you are tasked with

conducting a thorough environmental scan of the global marketplace to identify and analyze any

opportunities or threats to the company, brand, and the product. To familiarize yourself with the

car sharing industry, visit the websites of a few direct competitors of the company

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Instructions: Examining the external environment for opportunities and threats to a company, brand, and product is an essential step in the development of a marketing strategy. As a new marketing associate with U Drive Transport, you are tasked with examining the global marketplace for expansion opportunities and threats. Step 1. Use the template starting on page 2 to execute this task. Step 2. To begin the process, choose one region of the world by visiting: http://www.state.gov/ Then click on the countries & regions tab to search for one a region of interest. Step 3. Choose one (1) country within your chosen region of the world. Locate one (1) major city center within your chosen country and examine the external marketing environment for opportunities and threats. Step 4. Using Chapters 4 and 5 in the textbook to inform your understanding of the six factors of the external environment in the global marketplace, examine the opportunities and threats to the company, brand, and product of U Drive Transport in your chosen major city center. Be sure to use the marketing language found within Chapters 4 and 5 of your textbook to explain your findings. Scroll down to access the analysis template. U Drive Transport Name: Date: Unit 4 Assignment: External Environmental Analysis U Drive Transport External Environmental Analysis World Region: Country: Major City Center: 1. Social External Environmental Factors (Hint: Do the threats first.) Opportunities: Threats: Resources: http://www.state.gov/e/eb/eppd/csr/index.htm 2. Demographic External Environmental Factors (Hint: Do the threats first.) Opportunities: Threats: The U.S. Census International Data Base is located at: http://www.census.gov/population/international/data/idb/informationGateway.php 3. Economic External Environmental Factors (Hint: Do the threats first.) Opportunities: Threats: 4. Technological External Environmental Factors (Hint: Do the threats first.) Opportunities: Threats: 5. Political and Legal External Environmental Factors (Hint: Do the threats first.) Opportunities: Threats: Resources: The World Factbook 6. Competitive External Environmental Factors (Hint: Do the threats first.) Opportunities: Opportunities: (Do the threats portion first, and then figure out how the threats provide an opportunity for U Drive to better compete with competing companies.) Threats: Threats (What threats does the competition pose to U Drive Transport? Search for competitors by inserting “car rental companies” in your browser): References Central Intelligence Agency. (2014). The world factbook. Retrieved from https://www.cia.gov/ library/publications/the-world-factbook U.S. Census Bureau. (2013, December). International programs: International data base. Retrieved from http://www.census.gov/population/international/ data/idb/informationGateway.php U.S. Department of State. (2014). Corporate Social Responsibility. Retrieved from http://www.state.gov/e/eb/eppd/csr U.S. Department of State. (2014). Regions. Retrieved from http://www.state.gov/countries ...
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Tutor Answer

markjunior209
School: Rice University

Hey your assignment is complete. thank you

U Drive Transport
Name:
Date:
Unit 4 Assignment: External Environmental Analysis

U Drive Transport External Environmental Analysis
World Region: Country: Brazil
Major City Center: R de janeiro
1. Social External Environmental Factors (Hint: Do the threats first.)
Opportunities:



Rising population of healthy lifestyle
Rise green packaging consciousness

Threats:
• Regular fluctuation in the customer purchase behaviour
• Rise in demand for branded products

Resources: http://www.state.gov/e/eb/eppd/csr/index.htm
2. Demographic External En...

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Review

Anonymous
Excellent job

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