Case 8 – Proctor and Gamble Turns to Social Networking


Delaware Technical and Community College - Stanton-Wilmington

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Running head: CASE STUDY


Case Study
Institution Affiliation



Case 8: Procter and Gambler
The success of social networking marketing campaign can be used as the measure of the
increase in units sold by Procter and Gambler. The prevalence in the existence of many of their
targeted audiences mainly the women have shifted the habits to new measures of concentrating
on watching more of the reality shows other than the soap opera which have been for the last
decade. Additionally, the shift has majorly focused on the job and career development where
these targeted customers have managed to spend most of the leisure time online. As a result,
advertising through the platforms such radio and TV series had drastically decreased the number
of expected audience. Moreover, the recognition of the change to the new method of advertising
by focusing on the rapidly growing social networking is essential in various ways (Reynolds,
2011). One of them is that it has come to attention to Procter and Gambler the use of this
networking is rapidly growing with the level of advancement of technology that is used and
implemented by the social networking technol...

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