Description
Select two products and locate an advertisement for each of the selected products. 2-4 page analysis. The advertisements will serve as a medium.
1. Identify between four and six consumer behavior concepts used in the advertisements.
2.. Identify and explain the demographic and psychographic segments to which the ad was designed to appeal.
3. Explain whether or not they fit into the identified target market.
Explanation & Answer
Attached.
Running head: ADVERTISEMENT
1
Advertisement
Institution Affiliation
Date
ADVERTISEMENT
2
Introduction
The advertisement is an audio or visual form of marketing that promotes a service,
product or idea. In order to advertise products and services, the mass media is used as a platform
to inform, attract and persuade the consumers. Such platforms include magazines, television,
newspapers, radio, and websites. It also involves actual representation of the message by
companies in a medium. The advertisement is crucial for a company since it creates a public
image to the society. Therefore, they must communicate relevant and credible information to its
users.
Consumer behavior concepts
When the marketers of a company are designing advertisements for their desired
products, it is essential for them to understand the buying behavior of their consumers. The two
products that I select are iPads and coca cola drink. To locate an advertisement for Coca-cola
drink, I choose a time period of 2years, type of media will be the television while the
advertisement will be done on the coke drink brand. On the other hand, for the iPad, I choose a
period of 3 years, th...
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