Social media communities such as Tweeter, Facebook, LinkedIn, etc.
provide an expansive audience for online surveys. Discuss the viability
of using these communities with respect to quality, reputation, volume,
and management of the surveys.
The quality of the data collected may be very low as some respondents may choose to lie about some important information.
In the reputation, the audience is not known and therefore a low reputation.
There are many users in social media and therefore the volume of respondents will be relatively high.
The management will be easier as computer systems will overlook the whole process. Human interactions will be required in special circumstances.
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