It's a 10 question quiz. Anything you need should be here.What is the difference between categorical, ordinal and numerical variablesDifferent types of data measure things (items/cases) differently. In order to know which of the different statistical procedures to use to determine if two variables are related requires knowledge of how the two variables are measured. This brief article explains the differences in variable types.Types of VariablesThis brief article introduces a second dimension of variables; basically, what is the role of a specific variable in the cause/effect proposition. That is, which is the ‘causing’ variable and which is the ‘effect’?Descriptive and Inferential StatisticsThis article describes the basic difference between analyses that assess variables one at a time (univariate or descriptive analyses) and those that assess the relationships among variables (bi- or multivariate … inferential analyses). While both are useful, it is inferential analyses that can assist us in assessing cause-and-effect.Testing Concomitant Variation (.docx)This article describes the important tests used to statistically establish whether one variable has an impact on another. As you might guess from the previous readings, the particular test will be determined by the nature of both the independent and dependent variables. P-Value DefinitionAs mentioned in the previous article, the P-value or ‘significance’ is used to determine how strong a claim is that one variable actually influences another. This brief article gives further clarification of the concept, as well as a useful example.(Some) Statistics for Managers Who Think They Hate StatisticsThis presentation provides a fairly in-depth exploration of the statistics that managers use. While you will not be quizzed or tested on this material, business administrators are expected to have a basic understanding of these concepts (in order to make effective decisions).

Read the case provided and answer the following questions.Prepare a 5-page report (12-point font, double spaced not including the title page or reference page), that addresses the following questions: Submit on turnitin with no similarity. How has WestJet’s social media efforts evolved over time and assisted with being a corporate voice and customer relations platform?Should Bartem and Hounslow opt to launch WestJet channels on Snapchat or Pinterest? NOTE: Research each platform and determine how well each could serve WestJet’s corporate voice and be consistent with its current branding.Research and describe one interesting new social media platform that is on the horizon (less than two years old). Should WestJet be actively exploring new arrivals like this new service or waiting until a platform is popular and proven before investing in it? What best fits WestJet’s short and long term social media goals? What is the criteria for success?What best fits WestJet’s short and long term social media goals? What is the criteria for success?What decision option best fits WestJet’s decision criteria and can be sustainable in the short and long term within the economic constraints provided in the case?With a budget allowance of $0 CAD, will WestJet be able to build a serious presence on its selected new social media platforms while maintaining its existing ones? Serious can be defined as adding value to revenue generation, customer service, and brand engagement goals (i.e. through social media platform selection and the respective roll out plan, how can this strategy/adoption of a new platform pay for itself)