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Running Head: STARBUCKS CORPORATION
Starbucks Corporation is a public traded company that began in 1971.
inspiration of Moby Dick's first mate, Starbucks chose the company name and the mermaid logo
because of the love for the sea from Seattle Washington. Apparently, the location was the
original location for the company in the heart of Pike Place Market. As a single shop, the
company began as a shop to specialize in coffee of high quality and brewing products to the
current level in the stock market (Schultz, 2011). As this article highlights, Starbucks Mission,
vision and primary stakeholders portray adverse effects on the company. In addition to that, the
article focuses on porters five forces and their influence on the public corporation. Additionally,
the study looks at the SWOT analysis among other significant areas of the company.
Impact of Starbuck’s Mission, Vision and Main Stakeholders on Company’s Success
Starbucks purpose is the roadmap for its future decision making from the junior to the
senior most employees. The statement of the company’s mission shows its standing point
regarding their culture and structure. Similarly, the mission statement affirms that Starbucks top
administrators ought to know the connection amid the importance of development and research.
The corporate mission sets the establishment of Starbucks Company as the chief source of the
world’s finest coffee as it retains its uncompromised principles while it continues to expand
(Schultz, 2011). On the other hand, the vision statement recognizes the milestones that company
ought to achieve. In addition to that, the mission and vision statement directs the tasks of the
employee. In the year two thousand, the corporation had envisioned to operate in two thousand
stores in the United States. Unfortunately, the goal was not realized due to the break undertook
but was later corrected (Schultz, 2011).
Nevertheless, the corporation recognizes the essence of responsibility to stakeholders
resulting in an improved lifestyle to the agrarians and their families. The mutual support from
both parties fosters a good environment for achieving organizational goals successfully (Schultz,
2011). The principal shareholders are expansive organizations such as suppliers, concerned
groups in sustainable coffee making and coffee trade associations. Likewise, counting the
nonprofit agencies' is key to human rights, environmental issues just as social justice is vital to
the research. Additionally, other stakeholders comprise of government agencies like U.S AID.
Not forgetting, significant investments in Starbucks by some coffee-growing countries like
Tanzania, Kenya, Guatemala, Costa Rica and Nicaragua also leading to diversification, which is
vital to the overall success of the company (Schultz, 2011).
Impact of Porters 5 forces of the Company
The Porters forces is an essential component of compe...