I’m trying to study for my course and I need some help to understand this question.
Please answer each question in no less than 150 words. Please include references. Must be plagiarism free!
1. What are three examples of recent purchases that you made? Were
these purchases a result of classical conditioning or operating conditioning?
Explain your answer. What role did marketing play in your purchasing decisions?
2. What are two examples of consumer recognition tasks? What are two
examples of consumer recall tasks? What is the difference in the advertising
for recognition as compared to recall? Why is it important for marketers to
recognize this difference?
3. What role should ethics
play in marketing? Is subliminal persuasion an ethical marketing strategy? Why
or why not?
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