Description
This is assignment 2 for MKT100 class pertaining to the 5C's, 4P,s, and STP. I have the assignment attached below.
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Assignment 2
Situation Analysis
Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the
assessment questions below. Submit the completed template in the Week 10 assignment submission
link.
Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Jeep Cherokee Automobiles, Amazon, or Google):
1. Customers
Who are the current customers/users? Include information related to demographics,
psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
For example: You could include information such as whether the brand is trying to appeal to a certain
social or cultural group and how customers perceive the product/brand. It’s also possible to include
demographic information related to: age, educational attainment, geographic area, gender, race,
employment status and/or home ownership. Additionally, you can discuss psychographic information
which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of
people. This area is also related to situational life stages as well as customer beliefs, and how customers
want to see themselves and be perceived. Some examples of psychographic groups include video
gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include: retirees, new
homeowners, college students and new parents. Be aware that some products/brands may appeal to a
wider customer base than others.
[Customers are a collection of individuals or business that partake a product or service.
In the case of Amazon they are people willing to exchange financial resources for the perceived value of
using a product or service. In Amazon it supports e-commerce where people can purchase books from
the comfort of their homes. They make payments and books delivered to their address. The book is a
product; Amazon is the service provider while the author is also a service provider. The customers who
use Amazon are computer and internet savvy. The demographics of customers are aged between the 1845 years. Customers are people willing and able to buy to buy products and services. Consumption of
some products depends on customer tastes and presences. Exposure may also influence ones
con...