r MKT100 class pertaining to the 5C's

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Gngre1975

Business Finance

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This is assignment 2 for MKT100 class pertaining to the 5C's, 4P,s, and STP. I have the assignment attached below.

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Assignment 2 Situation Analysis Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below. Submit the completed template in the Week 10 assignment submission link. Name: Professor’s Name: Course Title: Date: Company/Brand Selected (Jeep Cherokee Automobiles, Amazon, or Google): 1. Customers Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty. For example: You could include information such as whether the brand is trying to appeal to a certain social or cultural group and how customers perceive the product/brand. It’s also possible to include demographic information related to: age, educational attainment, geographic area, gender, race, employment status and/or home ownership. Additionally, you can discuss psychographic information which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of people. This area is also related to situational life stages as well as customer beliefs, and how customers want to see themselves and be perceived. Some examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include: retirees, new homeowners, college students and new parents. Be aware that some products/brands may appeal to a wider customer base than others. [Insert response] What do the customers buy/use? [Insert response] What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats. For example, you could include information about the current demand for the product/brand, and how it is changing or has changed including possible variations or modifications in the future. You may also determine/discuss if the brand/company can take advantage or has taken advantage of the changes. It’s also possible to consider and talk about whether the product/brand is a less expensive substitute, perhaps, or maybe a product/brand that is easier to use with more features. [Insert response] © 2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 100 Assignment 2 1156 (8-14-2015) Page 1 of 3 Assignment 2 Situation Analysis 2. Company [This is what the brand is currently.] Identify strengths and weaknesses of the company/brand as it exists today. What does the company/brand do well and not so well at this very moment? [Insert response] [This is what the company/brand needs to become.] How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well. [Insert response] 3. Context Define the current business environment. Include information about political, legal, economic technological and societal factors that may influence sales. For example: You could perhaps discuss the current trends and conditions for this Industry and for the brand. It’s possible to include information about how the Economy affects this industry. This could include changes in income: are people losing jobs, or getting paid more? Changes in spending habits could be considered as well. Other factors such as use of public transportation and shopping online may also be relevant. Whether or not the product is high-tech, or state-of-the-art can be also be included in describing the context. For example, are there other companies producing new versions of the product? Is the market changing quickly? How is technology affecting this product or service? Are there any new laws that may affect the brand? [Insert response] 4. Collaborators Define the business partnerships. Does the company/brand have any current partnerships? What other company/brand may be a good partner for them? [Insert response] © 2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 100 Assignment 2 1156 (8-14-2015) Page 2 of 3 Assignment 2 Situation Analysis 5. Competitors Who are the main competitors? [Insert response] 6. Recommendations Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the company you selected? 1. [Insert response] 2. [Insert response] 3. [Insert response] © 2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 100 Assignment 2 1156 (8-14-2015) Page 3 of 3
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Explanation & Answer

Attached.

Assignment 2
Situation Analysis
Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the
assessment questions below. Submit the completed template in the Week 10 assignment submission
link.

Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Jeep Cherokee Automobiles, Amazon, or Google):
1. Customers
Who are the current customers/users? Include information related to demographics,
psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
For example: You could include information such as whether the brand is trying to appeal to a certain
social or cultural group and how customers perceive the product/brand. It’s also possible to include
demographic information related to: age, educational attainment, geographic area, gender, race,
employment status and/or home ownership. Additionally, you can discuss psychographic information
which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of
people. This area is also related to situational life stages as well as customer beliefs, and how customers
want to see themselves and be perceived. Some examples of psychographic groups include video
gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include: retirees, new
homeowners, college students and new parents. Be aware that some products/brands may appeal to a
wider customer base than others.
[Customers are a collection of individuals or business that partake a product or service.
In the case of Amazon they are people willing to exchange financial resources for the perceived value of
using a product or service. In Amazon it supports e-commerce where people can purchase books from
the comfort of their homes. They make payments and books delivered to their address. The book is a
product; Amazon is the service provider while the author is also a service provider. The customers who
use Amazon are computer and internet savvy. The demographics of customers are aged between the 1845 years. Customers are people willing and able to buy to buy products and services. Consumption of
some products depends on customer tastes and presences. Exposure may also influence ones
con...


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