Laura Mulvey- Branding and advertising

Film
Tutor: None Selected Time limit: 1 Day

why does Laura Mulvey say that the film form is best suited for representing "the image of woman as passive raw material for the active gaze of man"? Explain how branding is different from other forms of advertising?

May 12th, 2015

The film form will attract any man most especially women. The branding captures the image of the advertising company unlike the other forms of advertising.

May 12th, 2015

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May 12th, 2015
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May 12th, 2015
Mar 29th, 2017
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