Marketing Regulations
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Business Finance
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Are some products too dangerous to be marketed in any circumstance? What regulations, if any, would you place on marketing cigarettes? Handguns? Prescription drugs?
As a starting point, refer to The American Marketing Association’s Statement of Ethics, found atwww.marketingpower.com/AboutAMA/Pages/Statement%20of%20Ethics.aspx which provides guidelines for marketing products.
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Support your answers to the following questions with specific information from the case and textbook or with information you get from other sources.Ford Motor Company is more than 100 years old? Why take the step to change supplier relationships now?If you were a Ford supplier, how would you react to ABF? What would be your major concerns?Is it possible for suppliers to take advantage of Ford under the ABF?What are the costs to Ford if ABF fails?How long do you think Tony has before he needs to start showing results from ABF?How does Ford expect to get $7 billion in annual cost savings from ABF?With the significant challenges in the global automotive industry, is this the right time to implement ABF?
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Most Popular Content
7 pages
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