Discussion Marketing /Consumer Buying Decisions

timer Asked: Dec 10th, 2017
account_balance_wallet $10

Question Description

Can you make comment below to the 2 person posted?

From: Connie Smith posted Dec 9, 2017 11:50 PM

In researching car manufacturers, I went directly to Mercedes Benz and the E Class Sedan. This car advertises "distinctive styling, class-leading safety and trailblazing technology." My needs are to drive a car with stylish qualities that conform to safety guidelines and possess the latest technology with bells and whistles.

The VAL survey revealed that I am a believer and a thinker. As a believer, I find advertising a legitimate source of information and have strong fashion values. This leads to me to attract the stylish vehicle and accept the valued price. I was attracted by just the photo on the website and the way it was presented as a sleek auto. As a thinker, I lean toward buying products that are proven to be acceptable. Planning before a purchase is also a trait of the thinker, although this car would lead me to an impulse buy.

I don't feel I am in a particular social class, nor is my gender and age a factor. This is truly a psychological factor involving motivation and attitudes. Social factors are attributable as family history with automobiles has contributed to making decisions. Regardless of how hard I work, I can lead the way to driving a nice car. It is the one asset I can easily adjust into my lifestyle.




Lamb, E. (02/2013). ACP MKTG, 7th Edition. [Kaplan]. Retrieved from https://kaplan.vitalsource.com/#/books/9781305370128

From: Sarah Mcconnell posted Dec 9, 2017 10:09 PM

When taking the VALS survey study, I believe that Toyota would reach to my requirements sufficiently. The costs of the vehicles are at a reasonable price for anybody of my living standards. Toyota also has hardly any criticism than other automobile businesses. The business gives the best reduction in cost as this will help me to save more and help improve the most recent car with no difficulty. The certainty of VALS results has looked into my consumer behavior in some ways. The fondness to discounts signifies my stand in the striver’s consumer group. Social factors influence consumer behavior. My social class would never allow me to spend on more unaffordable vehicles. Personal factors like age, profession would decide the kind of vehicle I would spend. Cultural factors would also influence my choice as the vehicle I would spend on would be acceptable to my cultural needs.

Tutor Answer

School: Carnegie Mellon University

hello, am done with the work

Surname 1
Consumer behavior can be describe as the study of different consumers and the ways the use to
choose the products to use and those to dispose off. They include the decisions that the
consumers make when deciding on what to purchase. Consumers are different and therefore their
consumer behaviors tend to differ from one individual to the other. The consumer behavior of
different individual is influenced by a number of factors. The factors are; purchasing power of
the consumer. The purchasing power of a consumer is determined by their income. Consumers
buy the products with which they can easily afford according to their income. The social groups
also influence the decisions of the consumer. Close friends and relatives will have a greater
influence on the consumer behavior of an individual rather than acquaintances. The nature of the
buyer also influences their decisions. These are the preferences of the consumer. They include
their taste in fashion, their likes and dislikes. The prevailing economic conditions also influence
the consumer behavior. When the econom...

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