Can you make comment below to the 2 person posted?
From: Connie Smith posted Dec 9, 2017 11:50 PM
In researching car manufacturers, I went directly to Mercedes Benz and the E Class Sedan. This car advertises "distinctive styling, class-leading safety and trailblazing technology." My needs are to drive a car with stylish qualities that conform to safety guidelines and possess the latest technology with bells and whistles.
The VAL survey revealed that I am a believer and a thinker. As a believer, I find advertising a legitimate source of information and have strong fashion values. This leads to me to attract the stylish vehicle and accept the valued price. I was attracted by just the photo on the website and the way it was presented as a sleek auto. As a thinker, I lean toward buying products that are proven to be acceptable. Planning before a purchase is also a trait of the thinker, although this car would lead me to an impulse buy.
I don't feel I am in a particular social class, nor is my gender and age a factor. This is truly a psychological factor involving motivation and attitudes. Social factors are attributable as family history with automobiles has contributed to making decisions. Regardless of how hard I work, I can lead the way to driving a nice car. It is the one asset I can easily adjust into my lifestyle.
Lamb, E. (02/2013). ACP MKTG, 7th Edition. [Kaplan]. Retrieved from https://kaplan.vitalsource.com/#/books/9781305370128
From: Sarah Mcconnell posted Dec 9, 2017 10:09 PM
When taking the VALS survey study, I believe that Toyota would reach to my requirements sufficiently. The costs of the vehicles are at a reasonable price for anybody of my living standards. Toyota also has hardly any criticism than other automobile businesses. The business gives the best reduction in cost as this will help me to save more and help improve the most recent car with no difficulty. The certainty of VALS results has looked into my consumer behavior in some ways. The fondness to discounts signifies my stand in the striver’s consumer group. Social factors influence consumer behavior. My social class would never allow me to spend on more unaffordable vehicles. Personal factors like age, profession would decide the kind of vehicle I would spend. Cultural factors would also influence my choice as the vehicle I would spend on would be acceptable to my cultural needs.