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Running Head: PHILOSOPHICAL DISCUSSION
1. "Fallacies and Errors in Sound Reasoning” Please respond to the following:
There are several types of fallacies used in advertising. Please provide two (2) different
examples that illustrate the use of the equivocation, false authority, ad hominem, appeal to
ignorance, or bandwagon fallacies. You may only use one type of fallacy per example.
In the advertisement, business organization applies ambiguous words to cover up the real
meaning of a product or service. Religion supports irrationality since the lesson from Christianity
is to have faith while praying that good thing will happen even without existing evidence. The
fallacy that exists in the advertisement is that Religion supports irrational thinking. Hot dogs are
preferred than nothing. Nothing is preferred than Hamburgers. Consequently, the hot dog is
preferred than hamburgers. The advertisement initially means nothing is “no thing” as the initial
statements, but the real fact is all things taken from the second statement. The advertisers used
the fallacy in the advertisements to increase sales. The fallacy was used effectively since the real
meaning was hidden for the consumers to make assumptions from personal judgments. As an
advertiser to improve equivocation righteous thoughts should be applied.
False authority is arguing to emphasize a position of thought as the correct judgment in
advertisement since an individual or groups are famous or in power. One direction band
promotes Pepsi as a product that supports the young living. To remain young does not require an
individual to drink Pepsi. The advertisers used the fallacy to target youth as a market segment.
Oprah an influential media personality suggests that eating past six in the evening is unhealthy.
The time an individual decides to eat does not affect the healthy living. The advertiser used the
fallacy to promote product consumption in fast food joints that are open during normal working
hours. The fallacy was used effectively by individuals of authority have a positive reputation for
making a positive impact. As an advertiser to improve a false authority is to segment a market
with a desired influential personality rather than any brand to influence perception.
Ad hominem is a strategy in advertising where an individual where an attack is based on
personality rather than content to change customer perspective in the market. President Trump is
not what America needs but the problem of what ails America. ...