Business Finance
BBA3210 Columbia Southern University Ford Pinto Ethics Case Analysis

BBA3210 Business Law

Columbia Southern University

Question Description

Case Analysis

The Ford Pinto case is a well-known case that is often discussed in the context of business ethics. To summarize, Ford's design of the Pinto's fuel tank was defective, causing fires if the Pinto was involved in even minor rear-end collisions. Ford came to learn of the defect, but the company failed to correct it; Ford then predicted, based on a cost-benefit analysis, that it would cost more to repair the defect ($11 per vehicle, or $137 million total) than it would to pay for damages resulting from burn deaths, burn injuries, and burned vehicles ($47.5 million). Consider the Ford Pinto case in light of the who-how (WH) framework for business ethics.

Would Ford's decision to forego repairing the defective design comply with these ethical guidelines? If so, why? If not, then what actions should Ford have taken to satisfy them? Explain your reasoning.

Your response to this question should be a minimum of 500 words. Cite any direct quotes or paraphrased material from outside sources. Use APA format.

Final Answer

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Running head: BUSINES LAW AND ETHICS

BUSINESS LAW AND ETHICS
Name
Course
Tutor
Date

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BUSINESS LAW AND ETHICS

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Introduction
Business ethics refers to the conduct of players in the daily occurrence of the activity.
Ethics here points to those factors that allude to acceptable and unacceptable behaviours in
the company. The Ford case brings in a classic example of a firm that disregarded ethics in its
decision making putting consumers at high risk of suffering. From their new vehicle-ford
pinto getting introduced in the market would lead to massive casualties. Most importantly,
the following investigations seek to clarify pointers whereby Ford as a company failed to
execute ...

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Rice University

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