Description
First part: detailed outline of the following project - 200 -300 words.
Second part: For this assignment, select a real company in the fast food industry.
You have just been hired by (your selected company) as its new vice president of strategic planning. The corporation’s performance in recent years as well as the changes with business and economic conditions will be a central focus of your new job.
Given the size of the corporation and the fact that it is in a highly competitive industry, the chief executive officer (CEO) to whom you report has already given you permission to hire a staff of recent Master of Business Administration (MBA) graduates to assist you in your efforts. You recently completed the interviewing and hired four people with minimal real business experience.
In coming months, you and your team will be creating a completely new—and, presumably, more effective—strategic plan. You plan to begin by holding a kick-off meeting with your team.
Deliverable Length: 1,000–1,250 words
To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a strategic plan. You require each employee to prepare the following sections of a strategic plan for the corporation's next 3-5 years:
- Mission and Vision Statements (Simply copying from an existing real company is unacceptable.)
- Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives
- Industry Analysis
- Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis
- A Perceptual Map
- Choose any criteria that you think are important to plot.
- Explain why you picked the criteria.
Your task is to create a plan, following the same parameters, which will be the sample standard that your employees' submissions should match.
Explanation & Answer
Hello, the work is complete and I am looking forward to work with you in future.Great moments in your endeavors.
Running head: STRATEGIC PLAN
1
Strategic Plan
Institution Affiliation
Instructor’s Name
Student’s Name
Course Code
Date
STRATEGIC PLAN
2
Dairy queen Strategic Plan
Industry Analysis
The globally fast food industry makes up to 500 billion dollars revenue generation, which
is more than most countries economic value. This sector has grown tremendously, and in the
United States, there are more than 200,000 fast food outlets and an estimated 50 million
Americans eat in one of these areas every day. The revenue generated in 2015 by this industry
totaled to 200 billion dollars compare to 1970 revenue of 7 billion dollars (Card, 2017). As the
market dynamics are changing, the industry is expected to have an annual growth of 3% for the
next five years. This industry’s employees over 4.5 million people. Consumers of this product
focus on three key areas: taste, price, and quality. To retain customers since completion is high
these restaurants focus on one common goal; Speed. Speed involves service delivery when
customers are being served. They also focus on consistency of experience, and affordability of
the product (Card, 2017).
Dairy Queen is one of the leading fast foods in America and it has an estimated net worth
$3.6 Billion this company has served in the market for many years where it has faced
competition from top leading fast food companies such as McDonald's. Every business wants to
be the best and to serve its customers more every day. That what Dairy Queen is all about...
