Media and Ethics
Media convergence is the process by which communication technologies are
interconnected or merged. Convergence is a broad term that demands the understanding of the
structure of the entire communication sector. It involves a consolidation of the existing
communication media technology into a digital media technology. The application of this notion
therefore in the communication sector is what is termed as the media convergence. Convergence
ensures that the broadcasting and the print media are in in cooperated into the digital media. The
goal of media convergence is to ensure a creation of a digital creative economy.
The current situation of convergence and the shift to a more sophisticated and creative
digital media can be attributed to the changing nature of communication by humans as well as
the technology sector that is growing day by day. Communication and by extension the media
propagate and propel the development of industries such as music, broadcasting films,
advertising and publishing which are brought together by convergence and thus convergence can
be termed as a u...