answer 4 questions about media

timer Asked: Dec 12th, 2017
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Question description

  1. Describe the phenomenon of convergence, including the way that convergence has gotten "more overlapped" over time. Include comments specifically on how print, broadcast, and digital media have moved from minimal convergence to almost total convergence. Offer insights as to why this has happened. Include practical reasons, such as personal access to technology and other phenomena.
  2. Of the five philosophical principles that govern media ethics shared in the Ethics in Media PPT, discuss two as their theories/principles relate to the behaviors that we witness daily in the mass media, including traditional (print/broadcast) and digital. How are those philosophical principles being applied? How are those philosophical principles being ignored or tested? Provide at least one example.
  3. Consider how many changes digital media have brought to communication, including personalized, interactive, and viral communication. Now consider how much of digital communication has its foundations in the principles of print and broadcast in terms of content, delivery, and operations. Is digital really revolutionary or is digital communication simply evidence of progress in the field of mass communication? Defend your answer with examples.
  4. Review the principles of the First Amendment and Fourth Amendment to the Constitution as they relate to the field of mass media and the practice of mass communication, particularly the use of SmartPhones as personal property as discussed in the news story relating to a criminal case,
    Explain what you think the implications are of this case. What does it mean for communication? What might different outcomes mean for privacy and free speech?

Tutor Answer

School: UC Berkeley


Surname 1

Media and Ethics
Media convergence
Media convergence is the process by which communication technologies are
interconnected or merged. Convergence is a broad term that demands the understanding of the
structure of the entire communication sector. It involves a consolidation of the existing
communication media technology into a digital media technology. The application of this notion
therefore in the communication sector is what is termed as the media convergence. Convergence
ensures that the broadcasting and the print media are in in cooperated into the digital media. The
goal of media convergence is to ensure a creation of a digital creative economy.
The current situation of convergence and the shift to a more sophisticated and creative
digital media can be attributed to the changing nature of communication by humans as well as
the technology sector that is growing day by day. Communication and by extension the media
propagate and propel the development of industries such as music, broadcasting films,
advertising and publishing which are brought together by convergence and thus convergence can
be termed as a u...

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