Description
Johnny needs to buy a lawn mower. His lawn is relatively modest, so he began looking for an affordable model. His friend, Mark, also needed a lawn mower. His yard was much larger, so he went to Johnny and said “Johnny, we both need a lawn mower.
Why don’t we go shopping and get the lawn mower together.” Johnny and Mark found a suitable lawn mower for $10,000. Johnny actually talked to the salesmen. And the salesmen agreed to extend Johnny a loan to purchase the lawn mower if Mark would orally contract to stand as a surety for Johnny if the payments were not made on time.
For two months, Mark uses the lawn mower more than anyone. But then Johnny fails to make payments and the salesman sues Mark under the oral contract. What will be the likely disposition of the case?
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Explanation & Answer
Attached.
Running Head: MARKETING RESEARCH
1
Marketing Research
Name:
Institution Affiliation:
Date:
MARKETING RESEARCH
2
Part 1
The performance of a marketing research is an ideal activity that every firm should
conduct. The management has a duty to ensure that the financial reports and the trends in the
marketing structure are closely monitored for the benefit of the firm. The analysis provided by
the company staff contains official information on the progress of the company financially. A
simple interpretation of the situation can be derived from this data through close examination.
This document will contain an outline of the trends of the finances over the period and how the
changes can impact on the company functions and productivity in the anticipated future.
The report indicates a continuous increase in the values of the factors in the International/
rest of the world. This category of business is usually characterized by a high level of
professionalism as well as strict observance of the marketing policies. The business in the
international category is produced using standardized processes which are widely accepted.
Therefore, such goods do not lack the market value (Lake, 2017). Another factor contributing to
this factor is the effect of the foreign currency to the economy of the given firm.
A notable decline in the performance can be observed in the domestic market. This is
especially with the gross profit whereby it indicates a lower level in the subsequent years. The
scenario is possible due to a greater focus on the international arena and assumption of the basic
issues in the domestic market. Domestic markets are sensitive in the sense that they help the firm
to withstand any setback caused by the international marketing environment. The companies are
always advised to be observant of the factors that might lead to their failure in the local
marketing so that the company gets into a position to operate and generate sufficient profits even
in the domestic environment.
MARKETING RESEARCH
3
The highest percentage of the firms in this analysis have a positive indicator of their daily
revenue in the year 2016 when compared to the figures from 2015. This is the case with all
companies except the Delta Appliances which provides a lower value in the daily revenue. The
trend can be attributed to the dynamics of the market while trying to meet the consumer needs.
The company is ranked the third position despite the slight decline in the revenue (Ward, 2016).
The management in this organ...
