Towson University Persuasive Image Analysis Paper

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Business Finance

Towson University

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Locate an image you believe is meant   to get to get people to feel something or do something.   This could be an image you encountered in your own life. It could be a   historical image, a photo a friend took, even an icon or emoji.  

Use the concepts you've read about in the last five weeks to analyze the image in terms of its persuasive appeal and compliance with ethical standards. Write a 2–3-page paper entitled [yourname]_Assignment_3 telling us the following:

Who produced the image? Where did you find it (i.e., a magazine, a website)?  

Who do you think is the intended audience, and why? Describe the audience in terms of culture, demographics (who they are), and psychographics (how they feel). 

What do you think the image creator is trying to get the audience to do or feel? How do you know? 

What characteristics of the image (principles, composition, color, perspective, staging, framing, use of light and dark, use of symbolism, etc.) made it persuasive? List at least three characteristics

Do you believe the image was manipulated (altered) in any way? If so, how and to what end? 

Do you think the image is propaganda? Why or why not? 

Was it ethical to produce this image? Was it ethical as used in the context where you found it? Why or why not? 

Explanation & Answer:
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Explanation & Answer

Please view explanation and answer below.Hi :), I attached the answer to your question on time as promised along with an outline 😊. I am currently submitting the answer for your perusal, kindly go through it and confirm if it satisfies your requirements. Feel free to communicate if there are any changes to be made.

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Persuasive Image Analysis

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Persuasive Image Analysis
Frank Fournier captured the iconic image of Omayra Sánchez on November 16, 1985,
immediately after the Nevado del Ruiz volcano explosion in Colombia. The image was found on the
website allthatsinteresting.com. It highlights Sánchez, who is stranded in knee-deep water with her
legs and feet caught under debris, to show the disaster's effects on the neighborhood (Ishak, 2022).
The photo of Omayra Sánchez was intended for a global audience, as it was widely
disseminated through international news organizations and became an iconic image of the Nevado
del Ruiz disaster. In terms of culture, the photo appeals to individuals interested in news, current
events, and natural disasters. It also appeals to those concerned with human rights and social justice.
The image is meant to influence people from all backgrounds and has no constraints on age, gender,
or nationality from a demographic standpoint. The image is intended to evoke strong feelings and
motivate action in terms of psychographics. It is meant to shock and sadden viewers, inspiring them
to take action by donating, campaigning for, or spreading awareness about how natural disasters
affect people (Seo, 2020).
By using the renowned photograph, Frank Fournier probably hoped to elicit reactions of
empathy, astonishment, and action from the audience. This can be concluded from the image's potent
and intense emotional effect on viewers as well as the global distribution of the image through foreign
news agencies (Seo, 2020). Fournier intended to draw attention to the human cost of natural
calamities and to mobilize the public by depicting the anguish and desperation of Omayra Sánchez.
He might have wanted to encourage people to help with relief operations, promote better
preparedness and response strategies, or increase public understanding of how such calamities affect
vulnerable groups.
Due to its strong emotional impac...


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Really useful study material!

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