Consider an existing organization you are familiar with, such as an employer

timer Asked: Dec 15th, 2017
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Question Description

Consider an existing organization you are familiar with, such as an employer, or a company for which you would like to work, that operates under a traditional management model. The company's new chief executive officer (CEO) is looking to grow the company into a sustainable organization. In her initial evaluation, the CEO realizes that the traditional management approach is not compatible with being sustainable and wants to explore integrating a corporate social responsibility program as an initial step to becoming a sustainable organization.

Create a 750- to 1,000-word change management paper.

Explain how change management, in the context of Lewin's or Kotter's model (select only one), can help the organization become a socially-responsible organization.

Apply Lewin's or Kotter's model and outline the following:

  • Define the project goals in the context of change management.
  • Propose an action plan for creating change.
  • Establish how progress will be measured.
  • Determine how performance will be validated.

Format your assignment consistent with APA guidelines, with a reference page and corresponding in-text citations.

Provide at least four scholarly references.

Tutor Answer

School: University of Virginia

Final copy



Change Management


Change Management

Project goals in the context of change management
Traditional management focuses on the goals and objectives of the senior management
only. In most cases, the goal is to increase sales or profits in order to please shareholders.
Employees are responsible for producing quality products and sales and production are the main
tools for measuring production. Wal-Mart is one of the companies that use traditional
management in pricing and merchandising. Although the company enjoys a huge reputation for
everyday low prices, its business model has been challenged. Its stores do not perform well in
cities and online retailers such as Amazon are challenging their low prices. These problems show
that Wal-Mart needs change. The company adopts Kotter’s change management model to create
According to Bhatt (2017), change management refers to a planned intention to change a
corporation’s direction from its existing position to an anticipated situation in the future. Change
management is necessary because it emphasizes creativity, innovation, and transformation.
Understanding how management works are critical to the success of organizational str...

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